Digital Marketing Coordinator

Digital Marketing Coordinator

Job Description

About the Company:

Kraft Chemical Company is a leading chemical distributor of food, personal care, household and industrial chemicals since 1935. Our headquarters are in Lake Zurich, IL.

About the Position:

Digital Marketing Coordinator

We are seeking a creative and detail-oriented Digital Marketing Coordinator to join our team. The ideal candidate will support the development and execution of marketing strategies to increase brand awareness, drive traffic, and generate leads. This role will involve campaign planning, content creation, social media management, web page management and performance tracking.

Primary Responsibilities:

· Assist in developing and executing marketing campaigns across digital and traditional channels.

· Create engaging content for websites, blogs, emails, and social media platforms.

· Monitor and manage the company’s web site and online presence.

· Collaborate external agencies as needed.

· Conduct market research to identify trends, competitors, and opportunities.

· Analyze campaign performance using tools such as Google Analytics and generate reports.

· Support event planning, product launches, and trade shows.

· Maintain marketing materials and update customer databases.

· Ensure consistent brand messaging across all channels.

Requirements:

Self-directed, highly motivated individual with:

· Strong written and verbal communication skills.

· Proficiency with marketing tools and platforms (e.g., Google Analytics, Mailchimp, HubSpot, Canva, etc.).

· Knowledge of social media platforms (LinkedIn, Instagram, Facebook, X/Twitter).

· Basic understanding of SEO and digital marketing principles.

· Ability to manage multiple projects and meet deadlines.

· Detail-oriented, self-motivated, and a team player.

· Experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator).

· Familiarity with CMS platforms like WordPress.

Education/Experience:

· Bachelor’s degree in Marketing, Communications, Business, or a related field.

· 3-5 years of experience in a marketing or communications role

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 3 years (Required)

Ability to Commute:

• Lake Zurich, IL 60047 (Required)

Work Location: In person