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Digital Marketing Coordinator
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Owensboro Catholic Schools has an opening for a full time Digital Marketing Coordinator. The ideal candidate will have experience in digital marketing functions like social media management, content creation, and campaign tracking, along with skills in digital tools such as Google Analytics, email and texting marketing platforms, CRM systems, and website maintenance. The right candidate will support our mission and ensure clarity, accuracy, and alignment with the school’s voice and brand.
In addition:
The Digital Marketing Coordinator implements and maintains a wide range of public relations activities to provide an effective public information program for Owensboro Catholic Schools.
Primary Duties and Responsibilities:
- Webmaster for website, including maintenance for user-friendliness, input of new content and communication with departments to keep their pages up to date.
- Manage OCS’ social media including but not limited to Facebook, Tik Tok, Twitter and Instagram.
- Create graphics for both print and digital media to inform, educate, and promote the mission and brand of the school.
- Develop, write, and edit the high school alumni magazine – The Green and White as well as weekly Parent and community emails.
- Continued work with Communications team on further establishing the brand of the school via new media projects.
- Creates ads and graphics for use in school marketing, advertising, social media platforms, publications, billboards, and website.
- Manage photography and videography of school events, as necessary.
- Creates apparel and manages the online school spirit, and fanwear store.
- Perform other relevant tasks as required by the principals, CEO, or Director of Advancement.
MINIMUM QUALIFICATIONS:
Education, Training, Abilities and Experience:
- BA required in advertising, marketing, communications, or digital media
- At least one to three years of social media experience for a Non-Profit or Catholic organization
- Knowledge and understanding of Social Media platforms and their respective participants (Facebook, Twitter, Pinterest, YouTube, Tik Tok, Instagram, LinkedIn, ISSUU, etc). Ability to create graphic designs quickly and knowledge of creative/design process
- Experience in videography and photography required
- Knowledge and structure of the Roman Catholic Church
- Knowledge of theology and liturgical terms, language, and usage
- Ability to establish and maintain effective positive relationships with all segments of the community
- Ability to communicate orally and in writing, clearly and accurately, complex, and technical information to a wide variety of audiences.
- Ability to operate spreadsheets, and database programs
- Demonstrate creative thinking and strong problem-solving skills
- Ability to work effectively with others (staff, clergy, religious, etc.)
- Ability to provide excellent customer service to internal and external customers
- Ability to organize, prioritize, and utilize effective management techniques
- Flexibility and availability to work evening and weekend hours
- The ability to successfully complete a criminal history and background check
Owensboro Catholic Schools is an equal opportunity employer that provides a wide range of benefits.
Full time employees are eligible to receive a 50% tuition discount and 35% after school discount.
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