Digital Marketing Coordinator

About the Role

We are looking for a proactive and creative Digital Marketing Coordinator to manage and coordinate all digital and offline marketing activities with multiple agencies. The ideal candidate should be highly organized, detail-oriented, and capable of handling end-to-end social media campaigns along with creative content direction.

Key Responsibilities

1. Agency Coordination

- Coordinate with various marketing partners, including:

• PG agencies

• Creative agencies

• Lead generation agencies

• Newspaper advertising agencies

• Outdoor advertising agencies

• Publishing agencies

- Maintain smooth communication and ensure timely execution of all deliverables.

- Align agency outputs with overall brand and campaign objectives.

2. Social Media Strategy & Execution

- Plan, create, and execute monthly social media campaigns across platforms.

- Lead creative direction for Instagram posts, reels, stories, and visual content.

- Work closely with designers and content creators to ensure quality and consistency.

- Track performance and optimize content for higher engagement.

3. Creative & Content Oversight

- Provide creative input for digital assets, including graphics, videos, and ad creatives.

- Ensure all content meets brand standards, tone, and messaging guidelines.

- Generate fresh content ideas, trends, and formats to boost online presence.

4. Performance Tracking & Reporting

- Monitor campaign performance across social media and digital channels.

- Prepare weekly/monthly reports on engagement, reach, leads, and outcomes.

- Recommend improvements based on data insights.

Desired Skills & Competencies

- Strong knowledge of social media platforms, especially Instagram.

- Understanding of digital marketing tools, analytics, and trends.

- Excellent coordination and communication abilities.

- Creative mindset with a strong eye for design and aesthetics.

- Ability to manage multiple tasks and stakeholders efficiently.

- Proficiency in MS Office; basic knowledge of design tools is a plus.

Additional Requirement

Applicants are encouraged to submit:

- An Instagram page they manage, OR

- A piece of creative work, OR

- Any social media portfolio showcasing their past work.

Job Types: Full-time, Permanent

Pay: Up to ₹60,000.00 per month

Benefits:

• Health insurance