Digital Marketing Coordinator

Job Summary
We are seeking an energetic and detail-oriented Digital Marketing Coordinator to join our dynamic marketing team. In this role, you will drive impactful digital marketing campaigns, optimize online presence, and enhance brand visibility across multiple channels. Your innovative approach and strategic mindset will help us reach our target audiences effectively, boost engagement, and support our overall business growth. This paid position offers an exciting opportunity to develop your skills in a fast-paced, collaborative environment dedicated to excellence and creativity.

Duties

• Develop and execute comprehensive digital marketing strategies across platforms including social media, email, SEM (Search Engine Marketing), and display advertising.
• Manage content creation and content management systems such as WordPress, ensuring all digital assets are engaging, accurate, and optimized for performance.
• Utilize SEO tools and conduct keyword research to improve organic search rankings and increase website traffic.
• Implement conversion optimization techniques to maximize lead generation and sales through A/B testing, landing page improvements, and user experience enhancements.
• Oversee social media marketing campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter using social media management tools; monitor performance metrics via Google Analytics.
• Design compelling graphics using Adobe Photoshop and Adobe Creative Suite to support digital campaigns and content initiatives.
• Manage paid advertising campaigns through Google Ads (formerly Google AdWords) and Facebook Advertising to target specific audiences effectively.
• Collaborate with cross-functional teams to align marketing automation efforts with overall business objectives; analyze campaign performance data for continuous improvement.
• Maintain knowledge of current trends in digital marketing, SEM, E-commerce, and analytics to ensure strategies stay innovative and effective.

Qualifications

• Proven experience with SEO tools such as SEMrush or Ahrefs, along with a solid understanding of SEO best practices.
• Strong skills in content creation, copywriting, and graphic design for digital platforms.
• Proficiency in WordPress, Google Analytics, Google Ads, Facebook Advertising, HTML, CSS, JavaScript basics, SQL fundamentals is highly desirable.
• Familiarity with marketing automation platforms and content management systems (CMS).
• Ability to analyze data from analytics tools to inform strategy adjustments; experience with performance marketing is a plus.
• Excellent communication skills with the ability to craft compelling messages tailored for diverse audiences.
• Knowledge of B2B marketing strategies and experience managing social media accounts effectively. Join us as a Digital Marketing Coordinator if you're passionate about leveraging digital channels to create impactful campaigns! Bring your creativity, analytical skills, and enthusiasm for innovative marketing solutions—help us elevate our brand presence while advancing your career in a vibrant environment committed to growth!

Pay: $65,000.00 - $72,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Relocation assistance

Application Question(s):

• Do you have experience working in Biotech/ Life Sciences Marketing?

Work Location: In person