Digital Marketing Coordinator / Client Harris Teeter

Job Description

Location: HT Corporate- Matthews, NC

Summary: Develops and executes marketing campaigns by performing the following duties.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Assists in development and execution of website page creation and maintenance and engages with other departments to understand needs on the site. Focused on bringing creative and engaging content to all web platforms.

Assists in development and execution of mobile app content creation and maintenance and engages with other departments to understand needs on the mobile app.

Improve the customer journey by implementing SEO best practices on all web pages to increase site traffic and conversion.

Coordinates digital marketing programs to promote and support department priorities; including, but not limited to the following responsibilities:

• Responsible for the scheduling, hands-on coding, building, testing and deployment of customer-facing dynamic email communications. Work to develop and support a comprehensive email program, entailing all aspects of email best practices including targeted/segmented content, personalized content and automated trigger emails.
• Coordinate program tracking process and communicate on a consistent basis with partners, Operations & Merchandising teams and vendors as needed.
• Work with Merchandising and Marketing teams to develop and execute promotional plans and special offers to drive loyalty from existing customers and gain new customer trial.
• Execute mobile messaging, including text and push notifications including but not limited to, content development, QA, set-up and performance.
• Coordinate and execute lifecycle planning and apply to all targeting efforts to insure current and prospective customers are receiving the most appropriate offer, at the optimum time, via the preferred medium.
• Work with IS team to coordinate targeted offer set-up.

Coordinate assigned marketing programs to achieve stated objectives regarding revenue, profitability, and market share.

Works closely with graphic artists, writers, and developers in the design and usability of marketing campaigns.

Engage in daily interaction with Merchandising, Operations, Customer Relations, Communications, e-Business and Vendor partners to develop and communicate about marketing program details and content.

Develop knowledge of the current e-mail systems and other requested e-mail communication to customers and/or associates.

Conducts test programs to measure effectiveness of media, list, creative, and offer.

Build post-event reports, analysis, and regular status reports on marketing programs. Analyze data to make recommendations about future programs and testing.

Communicates with outside vendors on ongoing campaigns.

Coordinates development, production, and distribution of promotional and collateral materials to support sales and marketing programs.

Helps establish and maintain consistent corporate image throughout product lines, promotional materials, and events.

Manage timelines and appreciate the importance of meeting deadlines in a dynamic and challenging environment.

Coordinate numerous projects simultaneously.

Competency:

To perform the job successfully, an individual should demonstrate the following competencies:

• Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.
• Design - Uses feedback to modify designs; Demonstrates attention to detail.
• Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations.
• Project Management - Completes projects on time and on budget.
• Interpersonal - Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.
• Oral Communication - Listens and gets clarification; Responds well to questions.
• Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests.
• Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Presents numerical data effectively; Able to read and interpret written statistics.
• Adaptability - Adapts to changes in the work environment; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
• Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
• Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
• Initiative - Volunteers readily; Seeks increased responsibilities; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
• Innovation - Meets challenges with resourcefulness; Generates suggestions for improving work.
• Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
• Quantity - Meets productivity standards; Completes work in timely manner; Strives to increase productivity; Works quickly.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:

Bachelor's degree (B. S. or B.A.) in business, marketing or other related degree from four-year college or university; or five or more years of professional experience executing e-mail campaigns and/or designing webpages; or equivalent combination of education and experience.

Preferred criteria:

3-5 years digital marketing experience

First-hand experience building and processing customer facing e-mails

First-hand experience building web and/or mobile pages

Experience in planning content and coordinating marketing projects

Experience engaging with creative/design teams

Language Ability:

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Math Ability:

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.

Reasoning Ability:

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills:

To perform this job successfully, an individual should have knowledge of Word Processing software; Spreadsheet software; Development software; Design software; Project Management software and Database software. Experience in using Salesforce email platform is a plus.

Certificates and Licenses:

No certifications needed

Supervisory Responsibilities:

This job has no direct supervisory responsibilities.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception and Ability to adjust focus. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel and reach with hands and arms. The employee is occasionally required to stand; walk; climb or balance; stoop, kneel, crouch, or crawl; talk or hear and taste or smell