Digital Marketing Director - Full-Time

Hybrid | 1–2 Days in Office per Week | Full Time

About the Role:
We’re seeking a strategic and creative Marketing Director with a strong digital focus to lead and elevate our marketing efforts across all channels. This high-impact role will oversee the development and execution of comprehensive marketing strategies that drive awareness, engagement, and growth for our brand.

The ideal candidate is both a visionary and a hands-on marketer—someone who understands how to tell a compelling story through design, data, and digital strategy. You’ll lead a small but mighty team, directly managing marketing professionals while collaborating closely with organizational leaders to align marketing initiatives with business goals.

What You’ll Do

• Lead Marketing Strategy: Develop and execute a comprehensive marketing plan that enhances brand awareness and supports company objectives.
• Digital Campaign Management: Collaborate with our SEO and PPC provider to assist in building, launching, and optimizing SEO and paid digital campaigns.
• Audience Development: Define and refine market personas, identifying audience needs, behaviors, and motivations to tailor messaging and creative direction.
• Content Creative Oversight: Guide brand storytelling and creative execution across digital and print channels; apply your graphic design expertise to ensure high-quality, on-brand visuals.
• Website SEO Optimization: Oversee website content strategy, UX improvements, and SEO performance to increase visibility and organic traffic.
• Analytics Insights: Track and analyze marketing KPIs, campaign ROI, and website performance; report actionable insights to leadership.
• Team Leadership: Manage and mentor direct reports; provide clear direction, growth opportunities, and accountability.
• Collaboration: Partner with internal departments and external vendors to ensure alignment between marketing, sales, and organizational goals.

What You’ll Bring

• Bachelor’s degree in Marketing, Communications, Design, or a related field is preferred.
• 5+ years of digital marketing experience, with proven success leading multi-channel campaigns, is preferred
• Strong background in graphic design (Adobe Creative Suite, Canva, or similar tools).
• Expertise in SEO, SEM, PPC, Google Analytics, and other digital marketing tools.
• Experience building and applying audience personas and customer journey mapping.
• Strong analytical, strategic, and creative problem-solving skills.
• Excellent communication and leadership abilities.
• Experience managing or mentoring others is preferred.

Why You’ll Love Working Here

• Hybrid flexibility – work remotely while staying connected in the office 1–2 days per week.
• Competitive benefits package including low premiums, short-term disability, long-term disability, HSA contribution matching, 401(k) with company match, and more!
• Competitive wage scales and tuition reimbursement and scholarship programs up to $3,000 per year.
• Financial wellness and freedom through access to your earned wages prior to your pay date!
• A great culture where we live out our mission, "To celebrate life in environments we create by delivering exceptional service and superior value through innovative leadership in personalized care."

In 1989, Nye Health Services was founded on the philosophy that people deserve services that recognize individuality and are tailored to their unique needs. Today, Nye Health Services remains family-owned with campuses in Fremont, Lincoln, Louisville, and Norfolk, Nebraska. Nye Health Services is blessed with dedicated and compassionate people who believe in our vision and deliver on our mission every day. Having a great work environment while providing the best quality services so people feel cared for is of the utmost importance to us. We give passionate people a purpose!

We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.