Job Description
A Digital Marketing Executive plays a pivotal role in planning, executing, and optimizing online marketing campaigns to drive business goals and enhance brand presence across digital platforms. As part of a dynamic marketing team, this professional utilizes a variety of digital marketing tools and channels to deliver strategic campaigns that engage audiences and generate leads. With a keen understanding of SEO, content marketing, and analytics, the Digital Marketing Executive is responsible for improving the company's digital footprint and ensuring data-driven decisions are made to enhance marketing efforts. The role also involves collaborating with cross-functional teams to ensure cohesive marketing strategies are implemented that align with overall business objectives. An ideal candidate should possess creativity, analytical skills, and a passion for staying updated with the latest digital marketing trends.
Responsibilities
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Develop and manage digital marketing campaigns across various digital channels and platforms.
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Conduct research and analyze data to identify trends and insights in digital marketing.
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Create engaging and relevant content for multiple audiences and digital touchpoints.
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Coordinate with designers and developers to ensure optimal user experience on digital assets.
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Monitor and report performance of all digital marketing campaigns using analytics tools.
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Utilize SEO strategies to increase website visibility and optimize content for search engines.
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Manage and maintain the organization's social media presence and online reputation.
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Collaborate with colleagues to develop content calendars and marketing strategies.
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Stay updated with the latest industry trends and emerging digital marketing technologies.
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Ensure digital marketing efforts are aligned with the company's brand guidelines and goals.
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Optimize marketing automation and lead nurturing processes through email, content, and social channels.
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Identify target audience segments and tailor strategies to reach specific demographics effectively.
Requirements
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Bachelor's degree in Marketing, Communications, or a related field is required.
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Proven experience in digital marketing roles in a fast-paced environment.
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Strong knowledge of SEO, SEM, and web analytics tools and practices.
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Excellent verbal and written communication skills with the ability to create compelling content.
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Experience with graphic design tools like Canva or Adobe Creative Suite is advantageous.
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Ability to manage multiple projects simultaneously while meeting strict deadlines.
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A passion for digital marketing trends and technological advancements is essential.
Job Details
Role Level: Mid-Level Work Type: Full-Time Country: United Arab Emirates City: Dubai Company Website:
https://www.talentmate.com Job Function: Marketing Company Industry/
Sector: Recruitment & Staffing
What We Offer
About The Company
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