Digital Marketing Executive

Job description:

Responsibilities:

• Develop, implement, and manage digital marketing campaigns across various platforms (social media, email, search engines, etc.).
• Create engaging content, including posts, blogs, and multimedia for social channels like Instagram, Facebook, LinkedIn, and YouTube.
• Optimize content for SEO to increase website traffic and enhance search engine rankings.
• Monitor and analyze campaign performance using tools like Google Analytics, adjusting strategies to meet KPIs and improve ROI.
• Manage paid advertising campaigns (Google Ads, social media ads) and track conversions.
• Collaborate with the design and content teams to produce high-quality digital assets.
• Stay updated on industry trends, algorithm changes, and competitor strategies to keep Mettle Kettle ahead of the curve.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience in digital marketing.
• Proficient in Google Analytics, SEO, SEM, and paid advertising campaigns.
• Strong understanding of content creation, copywriting, and social media management.
• Excellent communication skills and attention to detail.
• Creative mindset with the ability to adapt to fast-paced environments.

Preferred Skills:

• Experience with e-commerce marketing.
• Knowledge of email marketing platforms like MailChimp.
• Graphic design skills (Adobe Creative Suite) are a plus.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹18,000.00 per month

Work Location: In person