- Position: Digital Marketing Manager
- Location: Indore, Madhya Pradesh (Work From Office)
- Job Type: Full-time
- Experience: Minimum 2+ years in digital marketing (agency experience preferred)
Summary: The role involves leading digital marketing strategies, managing campaigns across multiple channels, driving growth for the agency and its clients, and leading a team to deliver measurable ROI.
Key Responsibilities
- Develop and implement data-driven strategies across SEO, PPC, social media, email, and content marketing.
- Manage multi-channel campaigns (Google Ads, Meta Ads, LinkedIn, Programmatic, etc.) for optimal performance.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Lead and mentor a team of digital marketers, content creators, and performance specialists.
- Serve as the primary contact for high-value clients, ensuring campaign success and retention.
- Collaborate with sales, design, and development teams for integrated solutions.
- Monitor KPIs (ROI, CAC, CTR, conversions) using tools like Google Analytics, Meta Ads Manager, and SEMrush.
- Provide monthly performance reports with actionable insights.
- Conduct A/B testing for ad creatives, landing pages, and email campaigns.
- Stay updated on AI-driven marketing tools, automation, and industry trends.
- Contribute to agency branding through case studies, blogs, and webinars.
Skills & Qualifications
- 2+ years of digital marketing experience (agency experience preferred).
- Expertise in:
- SEO (On-page, Off-page, Technical)
- Paid Ads (Google Ads, Meta Ads, LinkedIn, Programmatic)
- Social Media Marketing (Organic & Paid)
- Email & Content Marketing
- Google Analytics, Tag Manager, Data Studio
- Strong analytical, problem-solving, communication, presentation, and client management skills.
Good-to-Have:
- Knowledge of Conversion Rate Optimization (CRO) and UX best practices.
Perks & Benefits
- Competitive salary with performance bonuses.
- Access to premium tools and training programs.
- Opportunity to work with global clients and cutting-edge strategies.
Job Types: Full-time, Permanent
Pay: ₹9,493.82 - ₹28,293.61 per month
Work Location: Remote