Digital Marketing Executive

Job Summary

We are seeking a proactive and data-driven Digital Marketing Executive to join our growing team. The ideal candidate will be responsible for planning, executing, and optimizing our digital marketing efforts to increase brand awareness, drive traffic, and generate leads. You will work across a variety of digital channels, analyze campaign performance, and stay up-to-date with the latest trends to ensure we are at the forefront of the industry.

Job Description

Responsibilities:

• Develop, implement, and manage digital marketing campaigns across various channels, including SEO/SEM, email, social media, and display advertising.
• Manage and optimize our social media presence, creating engaging content and monitoring performance.
• Conduct keyword research and on-page and off-page SEO efforts to improve organic search rankings.
• Create and manage paid advertising campaigns (PPC) on platforms like Google Ads, Meta Ads, etc.
• Analyze and report on campaign performance using tools like Google Analytics, providing actionable insights and recommendations.
• Collaborate with the content and design teams to create compelling and effective marketing materials.
• Stay informed on digital marketing trends and new technologies to ensure strategies are current and effective.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Digital Marketing Executive or in a similar role.
• Strong understanding of digital marketing concepts, strategies, and best practices.
• Hands-on experience with SEO, SEM, social media management, and email marketing.
• Proficiency with analytics tools such as Google Analytics.
• Excellent written and verbal communication skills.
• Strong analytical mindset and problem-solving abilities.

Job Type: Full-time