Digital Marketing Executive

Responsibilities

• We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts.
• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Design, build and maintain our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spending and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plan, execute and measure experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize the user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Identifies critical conversion points and drop-off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.

Job Details

Work Remotely No

Job Types: Full-time, Contract

Qualifications

• Bachelor's or master's degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• 1 year minimum experience in:
• Google AdWords, Snapchat, TikTok, Facebook & Instagram, Twitter, & LinkedIn, SEO
• YouTube

Languages

• Arabic - Fluent
• English - Very Good
• French - Prefered