Digital Marketing Executive

Position: Digital Marketing Executive

Location: [On-site] Ganganagar-335001

Employment Type: Full-time

About the Role

We are looking for a skilled Digital Marketing Executive to plan, execute, and optimize online marketing campaigns. The ideal candidate should be well-versed in digital channels like SEO, Google Ads, Social Media, Email Marketing, and Content Marketing.

Responsibilities

• Plan and execute digital marketing campaigns across Google, Facebook, Instagram, LinkedIn, and other platforms.

• Perform on-page and off-page SEO optimization (keywords, backlinks, technical SEO).

• Create, manage, and optimize Google Ads & Social Media Ads campaigns.

• Generate content ideas for blogs, social media, and ad creatives (in coordination with content/design team).

• Track, analyze, and report campaign performance using tools like Google Analytics, Search Console, Facebook Insights.

• Manage email marketing campaigns and automation.

• Stay updated with the latest digital marketing trends, tools, and strategies.

• Work on lead generation and conversion optimization.

• Suggest improvements to increase ROI and brand visibility.

Required Skills

• Knowledge of SEO (on-page, off-page, technical).

• Strong expertise in Google Ads & Facebook Ads campaign setup and optimization.

• Experience in social media management & marketing.

• Knowledge of email marketing tools (Mailchimp, HubSpot, Apollo, etc.).

• Familiarity with analytics tools (Google Analytics, Google Search Console, SEMrush, Ahrefs).

• Ability to create basic reports & dashboards for client performance.

• Strong communication & analytical skills.

• Basic knowledge of WordPress/Shopify for content updates.

• Understanding of content marketing & copywriting basics.

• Creative mindset for ad ideas and engagement strategies.

Preferred Skills

• Experience with LinkedIn Ads, Twitter Ads, Snapchat Ads, TikTok Ads.

• Knowledge of AI content tools (Canva, ChatGPT, Jasper, etc.).

• Familiarity with lead generation & CRM.

Job Type: Full-time

Pay: ₹10,000.00 per month

Work Location: In person