Digital Marketing Executive

An Event Digital Marketing Executive plans, implements, and manages digital marketing campaigns to promote events and drive attendance and engagement. Key responsibilities include developing digital marketing strategies for events, creating and optimizing content, managing paid ads on platforms like Google and social media, performing SEO and email marketing, tracking campaign performance using analytics tools, and collaborating with internal teams and external partners to ensure event success.

Key Responsibilities

• Digital Strategy & Campaign Management: Create, execute, and manage multi-channel digital marketing campaigns for events, including social media, paid search, email, and content marketing.
• Content Creation & Optimization: Develop and update website content, social media posts, newsletters, and other marketing materials to attract and engage the target audience.
• SEO & Paid Advertising: Implement SEO strategies to improve search engine rankings and launch and optimize paid advertisements on platforms such as Google Ads and social media to increase event visibility.
• Performance Analysis: Monitor, analyze, and report on the performance of digital marketing efforts using web analytics tools to identify trends and optimize campaigns for better results.
• Collaboration & Partnerships: Work closely with designers, content writers, sales teams, and external agencies to align marketing activities and ensure a cohesive brand message.
• Market Research: Stay updated on industry trends, analyze consumer behavior, and research competitors to inform marketing strategies.
• Budget & Project Management: Manage campaign budgets, track project timelines, and ensure efficient allocation of resources for successful event marketing.

Skills & Qualifications

• Hands-on experience with digital marketing platforms and tools, such as social media management tools and web analytics.
• Strong understanding of SEO, PPC, email marketing, and content marketing principles.
• Excellent analytical skills to interpret data and draw actionable insights.
• Strong communication and collaboration skills to work effectively with various teams and stakeholders.
• Creativity in developing engaging content and innovative marketing ideas.
• Ability to stay updated with the fast-evolving digital marketing landscape.

Job Types: Full-time, Permanent

Pay: ₹9,144.13 - ₹20,000.00 per month

Work Location: In person