Digital Marketing Executive

We are looking for a highly motivated and skilled Digital Marketing Executive with 3 years of proven experience in SEO, SMO, Google Ads, and conducting SEO audits. The ideal candidate should possess a solid understanding of digital marketing strategies and tools, with the ability to plan, execute, and optimize campaigns for maximum ROI and brand visibility.

Key Responsibilities:

Search Engine Optimization (SEO):

• Perform keyword research, on-page/off-page optimization, and technical SEO.
• Conduct detailed SEO audits and implement actionable recommendations.
• Track and report SEO performance, rankings, and traffic improvements.

Social Media Optimization (SMO):

• Manage and optimize company profiles across platforms (Facebook, LinkedIn, Instagram, etc.).
• Develop content strategies and post schedules to drive engagement and growth.
• Monitor trends and competitors to keep content fresh and relevant.

Paid Advertising (Google Ads & Meta Ads):

• Create, manage, and optimize PPC campaigns on Google Search, Display, and YouTube.
• Develop and execute paid social campaigns on Meta platforms (Facebook & Instagram).
• Conduct A/B testing on creatives, landing pages, and ad copy to improve ROI.
• Manage budgets and track ad performance metrics (CTR, CPC, CPA, ROAS).

Digital Marketing Strategy & Reporting:

• Assist in developing end-to-end digital marketing strategies for brand growth.
• Analyze campaign data and create performance reports with actionable insights.
• Collaborate with content creators and designers for cohesive campaign execution.
• Stay updated with the latest digital trends and platform updates.

Requirements:

• Minimum 3 years of experience in Digital Marketing, with expertise in SEO, SMO, Google Ads, and Meta Ads.
• Proven experience in conducting detailed SEO audits and executing optimization plans.
• Strong knowledge of keyword research, analytics tools, and digital ad platforms.
• Familiarity with tools like Google Analytics, Google Search Console, SEMrush/Ahrefs, Facebook Ads Manager.
• Good understanding of landing page optimization and conversion tracking.
• Excellent communication, analytical, and problem-solving skills.

Preferred Qualifications:

• Google Ads and Meta Ads certifications.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Experience working in an agency or handling multiple brands is a plus.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹30,000.00 per month

Experience:

• SEO: 3 years (Required)
• Digital marketing: 5 years (Required)

License/Certification:

• Fundamentals of digital marketing (Preferred)

Work Location: In person