Digital Marketing Executive

The Digital Marketing Executive is responsible for developing, implementing, and managing marketing campaigns that promote a company and its products or services. They play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. Here's an outline of the key responsibilities, skills, and qualifications for this role:

• Plan and execute all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Manage company social media channels, including Facebook, LinkedIn, Twitter, Instagram, and other relevant platforms.
• Engage in social media presence creation on new and emerging social media platforms.
• Create engaging content for social media, blog posts, newsletters, and other digital channels.
• Design content for Standees, Kiosk related materials etc.
• Optimize content for the official website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc.
• Improve the visibility of the website through various SEO techniques.
• Develop email marketing campaigns to promote products or services.
• Use email automation tools to enhance the efficiency of email campaigns.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Use data from web analytics and reports to drive continuous improvement in digital marketing strategies.
• Plan, execute, and manage PPC campaigns on Google Ads and social media ads.
• Monitor and analyze ad performance and adjust strategies as needed.

Key Skills:

Technical Skills:

• Proficiency in marketing automation tools and digital marketing platforms.
• Strong knowledge of web analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Knowledge of HTML, CSS, and JavaScript development and constraints.
• Analytical Skills:
• Ability to analyze data and use it to inform decisions.
• Experience with A/B and multivariate experiments.
• Creative Skills:
• Excellent written and verbal communication skills.
• Creative in approach to problem-solving and content creation.
• Interpersonal Skills:
• Team player with strong collaboration skills.
• Ability to work independently and as part of a team. Strong Organizational skills .

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Leave encashment

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Required)
• total work: 1 year (Preferred)

Work Location: In person