Digital Marketing Executive

The Digital Marketing Executive will play a key role in planning, implementing, and managing digital marketing strategies to promote Bookford’s publications and brand presence online. You’ll be responsible for running campaigns, managing social media channels, optimizing content for SEO, analyzing campaign performance, and increasing online engagement and conversions.
Key Responsibilities

• Plan and execute digital marketing campaigns across platforms (Google, Meta, Instagram, YouTube, etc.)
• Manage social media profiles and create engaging content aligned with our brand and products
• Monitor, analyze, and report performance of campaigns (ROI, traffic, engagement, conversion)
• Conduct keyword research and SEO optimization for website and blog content
• Collaborate with the design, editorial, and sales teams to align marketing efforts
• Assist in email marketing campaigns and newsletters
• Manage and optimize Bookford’s online store or e-commerce presence
• Stay updated on the latest digital marketing trends and tools

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹25,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person