Digital Marketing Executive

About Us:

R&D Instrument Services Company is a leading provider of innovative solutions in the field of process instrumentation. We specialize in manufacturing and exporting a wide range of Calibration instruments used in laboratories across various industries. Our commitment to excellence and customer satisfaction drives our continuous growth and success in the market.

Key Responsibilities:

• Develop and execute digital marketing campaigns across channels (SEO, SEM, social media, email, content, and paid advertising).
• Manage company’s presence on digital platforms (Google, LinkedIn, Instagram, Facebook, YouTube, etc.).
• Conduct keyword research, optimize website content, and improve rankings through SEO strategies.
• Plan and execute paid campaigns (Google Ads, Meta Ads, LinkedIn Ads).
• Create, manage, and publish engaging content (blogs, videos, creatives).
• Track, analyze, and report campaign performance using tools like Google Analytics, Search Console, etc.
• Collaborate with design, content, and sales teams to align marketing efforts with business goals.
• Stay updated with the latest trends, tools, and best practices in digital marketing.

Key Skills & Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 0–2 years of proven experience in digital marketing (adjust based on level).
• Strong understanding of SEO/SEM, social media, and content marketing.
• Hands-on experience with Google Ads, Facebook Ads Manager, and other digital platforms.
• Proficiency in analytics tools (Google Analytics, Data Studio, etc.).
• Knowledge of basic design/video editing tools (Canva, Photoshop, Premiere Pro – preferred).
• Excellent communication and creative thinking skills.
• Ability to work independently as well as in a team.

Preferred Qualifications (optional):

• Google Ads / HubSpot / Meta Blueprint certification.
• Experience in B2B or B2C marketing campaigns.
• Knowledge of marketing automation tools (Mailchimp, HubSpot, Zoho, etc.).

Job Type: Full-time

Pay: ₹18,000.00 - ₹20,000.00 per month

Benefits:

• Flexible schedule
• Leave encashment
• Provident Fund

Experience:

• Digital marketing: 1 year (Required)

Language:

• Hindi , English (Required)

Work Location: In person