Digital Marketing Executive

We are seeking Immediate joiner an experienced and dynamic Digital Marketing Executive to lead our marketing efforts for our interior design company. The ideal candidate will be responsible for overseeing and implementing marketing strategies to increase brand awareness, generate leads, and drive business growth. This role requires a creative thinker with strong leadership skills and a passion for the interior design industry.

Social Media Marketing:

• Platforms: Focus on platforms like Instagram, Pinterest, Facebook, and Houzz, which are highly visual and ideal for showcasing interior design projects.
• Content: Share high-quality images of completed projects, design tips, behind-the-scenes processes, client testimonials, and inspirational mood boards.
• Engagement: Interact with followers by responding to comments, running polls or Q&A sessions, and using hashtags related to the design industry.
• Instagram Stories & Reels: Post dynamic content that showcases design transformations, before-and-after shots, or time-lapse videos of projects in progress.

Content Marketing:

• Blogging: Create informative and engaging blog posts related to interior design trends, DIY projects, decorating tips, and room makeovers. This helps establish authority in the field and can improve SEO rankings.
• Video Content: Produce tutorials, virtual tours, or “how-to” videos, which are popular among potential clients looking for ideas and inspiration.
• Case Studies & Testimonials: Share success stories from satisfied clients or detailed case studies that demonstrate expertise and showcase your work.

Email Marketing:

• Newsletters: Send regular email newsletters featuring design tips, new services, promotions, and blog updates to engage your audience and encourage repeat business.
• Lead Nurturing: Create personalized email campaigns to nurture leads, offering discounts or exclusive design consultations to potential clients.

Influencer & Partnership Marketing:

• Collaborate with interior design influencers or bloggers who can help showcase your brand or services to their audience.
• Partner with furniture stores, real estate agents, or other related businesses to expand your reach and offer package deals or cross-promotions.

Online Reviews & Reputation Management:

• Encourage satisfied clients to leave positive reviews on Google, Yelp, and other review platforms. Positive reviews and testimonials help build trust with potential customers.
• Actively manage online reputation by responding to feedback and addressing any concerns promptly.

Analytics & Reporting:

• Use tools like Google Analytics, Facebook Insights, and Instagram Analytics to track the performance of your digital marketing efforts.
• Analyze which content and campaigns are driving the most traffic, engagement, and conversions to refine and optimize your strategy.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement

Ability to commute/relocate:

• Sarjapura, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Education:

• Master's (Required)

Experience:

• Digital marketing: 3 years (Required)

Language:

• Hindi and English (Required)

Willingness to travel:

• 25% (Required)

Work Location: In person