Digital Marketing Executive

A Digital Marketing Executive develops, implements, and manages digital marketing strategies across channels to enhance brand visibility, engage audiences, drive traffic, generate leads, and boost conversions.

Key Responsibilities:1. Digital Strategy:

- Craft and execute digital marketing plans aligning with business goals.

- Identify target audiences and effective channels.

2. Channel Management:

- Manage social media (Facebook, Instagram, LinkedIn, Twitter).

- Handle email marketing campaigns.

- Work on SEO for website visibility.

3. Content & Creatives:

- Develop engaging digital content (blogs, social posts, videos).

- Collaborate on graphics, ads creatives.

4. Performance Analysis:

- Track campaign performance via analytics (Google Analytics).

- Report on KPIs: traffic, engagement, leads, conversions, ROI.

5. Lead Generation & Conversion:

- Implement tactics for lead gen and conversion optimization.

6. Collaboration:

- Work with sales, content, design teams for cohesive efforts.

Requirements:1. Digital Skills:

- Proficiency in digital channels: social media, email, SEO/PPC.

- Familiarity with tools like Google Analytics, Ads.

2. Content Creation:

- Ability to create engaging digital content.

3. Analytical Skills:

- Comfort with data analysis, interpreting metrics.

4. Communication:

- Good communication for collaboration, reporting.

Desired Attributes:1. Adaptability: Adapt to digital trends, platforms.

2. Creativity: Bring creative ideas for engagement.

3. Results-Oriented: Focus on driving outcomes like leads, conversions.

4. Tech-Savvy: Comfortable with digital tools.

Digital Marketing Areas:1. SEO: Improve search visibility.

2. Social Media: Engage audiences on platforms.

3. Email Marketing: Drive engagement via emails.

4. PPC: Paid advertising like Google Ads.

5. Content Marketing: Valuable content for audiences.

Skills Beneficial:- Experience with Google Analytics, Ads.

- Knowledge of social media advertising.

- Understanding of conversion optimization.

Job Type: Full-time

Work Location: In person