Digital Marketing Executive

• Develop & implement annual marketing strategy

• Lead brand development & positioning across outlets

• Design & oversee ATL, BTL & digital campaigns

• Manage budgets across digital, PR, influencer & events

• Conduct market analysis & consumer insights

• Oversee ROI reporting of campaigns

• Cross-department collaboration (Ops, HR, Finance, Culinary)

• Build media, agency & partner relationships

• Manage SEO & SEM campaigns

• Run Google Ads & Paid Social with ROI focus

• Oversee CRM, loyalty program & email marketing

• Track analytics (GA, Meta, TikTok Ads Manager)

• Recommend optimizations for CPC, CPM, ROAS