Digital Marketing Executive

Job Title: Creative Social Lead-Digital Marketing (Social Media) Executive

Location: Jail Rd, Gulberg V, Lahore, Pakistan
Salary: PKR 70,000 – PKR 85,000/month
Job Type: Full-Time (On-site)
Company: Source Kode Solutions

About the Role

Source Kode Solutions is seeking a creative, data-driven, and strategic digital marketing professional to lead our social media campaigns, email marketing automation, and employer branding initiatives. This role combines content creation, performance marketing, and digital storytelling to grow our brand across multiple platforms.

If you’re passionate about social media strategy, email marketing tools, brand building, and audience engagement, this is your opportunity to make a real impact.

Key Responsibilities

Social Media Marketing & Brand Presence

• Develop and execute multi-channel content strategies across Instagram, LinkedIn, Facebook, TikTok, Twitter
• Drive community engagement, influencer outreach, and brand ambassador programs
• Capture and share internal events to enhance employer branding and company culture visibility
• Maintain a consistent brand identity using visual storytelling and creative assets
• Collaborate with HR to improve internal communications and market perception

Email Marketing & Conversion Optimization

• Manage campaigns using Klaviyo, Mailchimp, and HubSpot
• Optimize performance through A/B testing, audience segmentation, and behavioral targeting
• Improve open rates, click-through rates (CTR), and conversion metrics
• Personalize messaging for lead nurturing and customer retention

Digital Strategy & Analytics

• Monitor KPIs using Google Analytics, Meta Business Suite, and email dashboards
• Align digital efforts with business goals, growth targets, and ROI objectives
• Stay updated on digital marketing trends, SEO best practices, and content strategy

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Business, or related field
• Minimum 3 years of experience in digital marketing, email campaigns, and social media strategy
• Proficiency in email marketing platforms (Klaviyo, Mailchimp, etc.) and analytics tools
• Strong understanding of social media algorithms, content trends, and engagement tactics
• Creative skills in Canva, Adobe Photoshop, or similar design tools
• Experience in influencer marketing, employer branding, and content marketing
• Excellent copywriting, communication, and project management skills

Bonus Skills (Preferred but Not Required)

• Experience with Shopify apps for email/SMS/push marketing
• Knowledge of Google Ads, SEO, and video editing
• Skills in photography, event coverage, or motion graphics

Why Join Source Kode Solutions?

• Be part of a fast-growing tech-driven team redefining digital presence
• Work on high-impact projects that shape brand perception and employee experience
• Collaborate in a creative, inclusive, and energetic workplace

Application Requirements

• Do you have a Bachelor’s degree in Marketing, Communications, Business, or a related field?
• Are you proficient in email marketing platforms (Klaviyo, Mailchimp, etc.) and analytics tools?
• Can you share a link to your portfolio or work samples? (Mandatory for application consideration)

Work Location

On-site at Jail Rd, Gulberg V, Lahore, Pakistan

Job Type: Full-time

Pay: Rs70,000.00 - Rs85,000.00 per month

Application Question(s):

• Can you share the link to ypur portfolio/work samples as this is mandatory for the application to be considered?
• Are you Proficient in email marketing platforms (Klaviyo, Mailchimp, etc.) and analytics tools

Education:

• Bachelor's (Required)

Experience:

• Digital marketing, email campaigns, social media strategy: 3 years (Required)
• EM platforms (Klaviyo, Mailchimp, etc.) and analytics tools: 3 years (Required)

Work Location: In person