Shopify Ads Specialist

Job Description:

As a Shopify Ads Specialist, you'll be responsible for planning, executing, and optimizing advertising campaigns that drive traffic, conversions, and ROI on our Shopify store. You should be analytical, creative, and have a strong understanding of e-commerce marketing funnels.

Key Responsibilities:

• Develop and manage paid ad campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, Pinterest, and other platforms.
• Analyze ad performance and adjust strategies for optimal ROI and ROAS.
• Create compelling ad copy and collaborate with designers on creatives.
• Track KPIs and prepare regular performance reports.
• Conduct A/B testing on ad creatives, targeting, and landing pages.
• Implement retargeting and lookalike strategies.
• Collaborate with the content, SEO, and email marketing teams to align marketing efforts.
• Stay current on digital marketing and Shopify trends.

Qualifications:

• 2+ years of hands-on experience managing e-commerce ad campaigns.
• Proven success running paid ads for Shopify stores.
• Strong knowledge of Meta Business Suite, Google Ads, and analytics tools.
• Experience with Klaviyo, Google Analytics, and heatmap tools (e.g., Hotjar) is a plus.
• Proficiency in interpreting performance data and adjusting strategies accordingly.
• Excellent communication, project management, and organizational skills.

Preferred:

• Shopify certification (optional)
• Experience in conversion rate optimization (CRO)
• Strong copywriting skills
• Creative thinking and problem-solving abilities

Why Join Us?

• Competitive salary & performance bonuses
• Opportunity to grow with a dynamic and innovative team
• Access to marketing tools and budget for testing
• Creative freedom and autonomy

Job Type: Full-time

Pay: Rs90,000.00 - Rs100,000.00 per month

Work Location: In person