Digital Marketing & Lead Generation Specialist (Logistics Industry)

About Us

We are an international courier & logistics company based in Pakistan, providing worldwide parcel delivery services through UPS, DHL, FedEx, and cargo solutions. Our target customers are Pakistani exporters and e-commerce sellers (Amazon, eBay, Shopify, etc.) shipping to UK, USA, and Europe.

Job Responsibilities

Identify and target Pakistani exporters and online sellers (Amazon, eBay, Shopify, WooCommerce, Etsy, etc.) selling in the UK/USA.

Research and collect seller contact details from online marketplaces, social media, and B2B platforms.

Run and manage Facebook/Instagram (Meta) Ads and Google Ads for lead generation.

Use LinkedIn outreach to connect with exporters and offer logistics services.

Design and execute email marketing campaigns for exporters.

Maintain a database (Excel/CRM) of potential leads and track responses.

Work with management to develop marketing messages and strategies to attract exporters.

Required Skills

Strong knowledge of digital marketing & lead generation.

Experience with Meta Ads Manager and Google Ads.

Ability to research and collect contact details of sellers/exporters from platforms like eBay, Amazon, and Shopify.

Familiarity with LinkedIn Sales Navigator and outreach strategies.

Basic understanding of SEO & email marketing tools.

Experience in logistics, courier, or B2B services marketing is a plus.

Excellent communication skills (English & Urdu).

Salary

Competitive salary based on experience + performance bonuses for lead conversions.

Job Type: Part-time

Pay: From Rs25,000.00 per month

Expected hours: 20 per week

Work Location: In person