SEO Specialist

Job Title: SEO Specialist (2+ Years Experience)

Job Summary:

We are seeking an experienced SEO Specialist to manage and implement effective search engine optimization strategies. The candidate should have a strong understanding of on-page, off-page, and technical SEO, along with proven experience in improving organic rankings, traffic, and conversions.

Key Responsibilities:

• Develop and implement on-page and off-page SEO strategies to improve organic visibility.
• Conduct keyword research, competitor analysis, and market trend analysis.
• Optimize website content, landing pages, and blog posts for targeted keywords.
• Perform technical SEO audits and recommend solutions for site performance, crawlability, and indexation issues.
• Build and manage backlink strategies to increase domain authority.
• Monitor and analyze SEO performance metrics using tools like Google Analytics, Search Console, SEMrush, Ahrefs, or Moz.
• Collaborate with content writers, developers, and marketing teams to ensure SEO best practices are implemented.
• Stay updated with the latest SEO trends, algorithms (Google updates), and tools.
• Prepare regular SEO performance reports and suggest improvements.
• Manage Google My Business profile actively

Required Skills & Qualifications:

• 2+ years of proven SEO experience (agency or in-house).
• Strong knowledge of Google Analytics, Google Search Console, and keyword research tools.
• Hands-on experience with SEO tools (SEMrush, Ahrefs, Moz, Screaming Frog, etc.).
• Proficiency in on-page optimization (meta tags, headings, schema, internal linking, content optimization).
• Strong understanding of technical SEO (site structure, crawlability, Core Web Vitals, mobile optimization).
• Experience with link building strategies.
• Basic knowledge of HTML, CSS, and CMS platforms (WordPress, Shopify, Laravel, etc.).
• Excellent analytical, problem-solving, and reporting skills.

Preferred Skills (Good to Have):

• Knowledge of local SEO and Google Business Profile optimization.
• Experience with e-commerce SEO.
• Familiarity with PPC campaigns (Google Ads, Facebook Ads).
• Understanding of content marketing and social media integration.
• Proven track record in managing SEO campaigns for USA-based profiles.

Education:

• Bachelor’s degree in Marketing, Computer Science, Business, or a related field (or equivalent experience).

Job Type: Full-time

Pay: Rs50,000.00 - Rs60,000.00 per month

Work Location: In person