Digital Marketing Executive

1. Performance Marketing (Primary Focus)

• Plan, execute and optimize Meta Ads (Facebook & Instagram) with weekly ROAS tracking.
• Create and test static, carousel & UGC creatives with clear hooks and CTAs.
• Coordinate with designer for visuals and copy testing.
• Optional (Good to Have): Google Search/Shopping Campaigns setup and keyword optimization.

2. Retention & CRM Marketing

• Run weekly WhatsApp and email campaigns via tools like Interakt / AISensy / Klaviyo.
• Segment customers (1st-time vs repeat) and track conversion / repeat rate.
• Coordinate post-purchase flows, reviews and cross-sell messages.

3. Content & Social Media Execution

• Plan and schedule weekly posts (reels / stories / carousel).
• Coordinate with part-time recruiter / influencer manager for UGC videos and collabs.
• Write basic captions, hooks, and story lines aligned with brand voice.
• Monitor DMs, comments and engagement metrics.

4. Website & Analytics

• Update banners, combos, and offers on Shopify.
• Use GA / Meta Analytics to track CTR, CPC, ROAS and repeat rate.
• Coordinate basic Shopify apps for reviews, cart recovery and pop-ups.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Application Question(s):

• How much experience do you have in Digital Marketing Executive?
• What is your Current CTC?
• What is your Expected CTC?
• Are you comfortable with Faridabad Location?
• Do you have Experience in running Meta ads?
• What is your Notice Period?

Work Location: In person