Digital Marketing Executive

We are seeking a creative and results-driven Digital Marketing Executive to manage and optimize our online marketing efforts. The ideal candidate will have experience in digital campaigns, SEO/SEM, social media, content marketing, and analytics to drive brand awareness and lead generation.

Key Responsibilities:

• Develop, implement, and manage digital marketing campaigns across various channels (social media, email, search engines, display ads).
• Monitor and optimize campaigns to achieve KPIs, including traffic, engagement, and conversion goals.
• Perform SEO and SEM strategies to improve website visibility and search rankings.
• Manage social media accounts, create engaging content, and monitor analytics to increase reach and engagement.
• Coordinate with the content team to develop marketing collateral such as blogs, newsletters, and videos.
• Stay updated with the latest digital marketing trends and tools, implementing innovative strategies to maintain a competitive advantage.
• Collaborate with sales and development teams to align marketing efforts with business objectives.

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in digital marketing, preferably in a software or IT company.
• Proficiency in SEO, SEM, Google Ads, social media marketing, and email marketing.
• Strong analytical skills and experience with digital marketing tools.
• Excellent communication, creativity, and organizational skills.
• Ability to manage multiple campaigns and deadlines

Job Types: Full-time, Permanent

Work Location: In person