Digital Marketing Executive

Job Title: Digital Marketing Executive – Social Media Management, Reel Creation

Location: Wadala
Company: SAMS Digital
Department: Marketing
Work Type: Full-time (Monday to Friday, 9:00 AM – 6:30 PM)

About the Role:

We are looking for a creative and results-driven Digital Marketing Executive to handle social media management, reel creation, and SEO activities. The ideal candidate should have a blend of creativity and analytical thinking — someone who can create engaging content, shoot and edit reels, and optimize digital presence through effective SEO strategies.

Key Responsibilities:

Social Media Management & Content Creation

• Manage and grow the brand’s presence across social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)
• Plan, shoot, and edit reels and short-form videos aligned with ongoing campaigns and brand tone
• Develop monthly content calendars and ensure timely posting
• Write engaging captions, hashtags, and hooks for posts and reels
• Engage with the online audience — responding to comments, messages, and community interactions
• Stay updated with the latest social media trends, audio trends, and algorithm updates

Search Engine Optimization (SEO)

• Conduct keyword research and implement on-page and off-page SEO strategies
• Optimize website content, blogs, and landing pages for higher search rankings
• Monitor and analyze website traffic using tools like Google Analytics, Google Search Console, and SEMrush (or similar)
• Work with the content team to ensure SEO best practices are implemented in all digital content
• Track keyword performance, backlinks, and page speed improvements
• Generate monthly SEO reports and provide insights for performance improvement

General Marketing Support

• Collaborate with the design and development teams for campaign execution
• Analyze social media and SEO performance metrics to refine strategies
• Contribute creative ideas for digital campaigns and brand storytelling

Required Skills:

• Proven experience in social media management, reel creation, and SEO implementation
• Strong knowledge of digital platforms: Instagram, Facebook, LinkedIn, YouTube
• Proficiency in video shooting and editing tools (CapCut, InShot, Adobe Premiere Pro, Canva, etc.)
• Understanding of SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar
• Excellent communication, writing, and storytelling skills
• Creative mindset with trend awareness and attention to detail
• Ability to manage multiple campaigns and deadlines independently

Qualifications:

• Bachelor’s degree in Marketing, Mass Media, Communication, or a related field
• 1+ years of experience in digital marketing, including social media management and SEO
• Hands-on experience in shooting and editing reels is mandatory

Job Type: Full-time

Pay: ₹10,331.43 - ₹30,000.00 per month

Work Location: In person