Digital Marketing Executive

Location: Bengaluru Experience: 2+ Years Employment Type: Full-Time

Job Summary

We are looking for a results-driven Digital Marketing Executive with at least 2 years of experience in B2B software services. The ideal candidate should be skilled in executing digital campaigns that generate leads, build brand visibility, and drive measurable business growth.

Key Responsibilities

• Plan and execute digital marketing campaigns across Google, LinkedIn, and other B2B platforms.
• Conduct keyword research and implement effective SEO/SEM strategies to improve organic ranking and website traffic.
• Manage Google Ads, LinkedIn Ads, and email marketing campaigns for lead generation.
• Track, analyze, and report campaign performance using Google Analytics and related tools.
• Collaborate with content and sales teams to align messaging and campaign goals.
• Optimize landing pages and website content for conversion rate and keyword performance.
• Maintain consistency in brand voice and digital presence.

Required Skills

• 2+ years of experience in digital marketing for B2B software or IT services.
• Proficiency in Google Ads, SEO tools, LinkedIn Campaigns, and Analytics.
• Strong understanding of content marketing and lead nurturing.
• Good communication and analytical skills.

Preferred Skills

• Experience with marketing automation tools (HubSpot, Zoho, or similar).

Knowledge of CRM systems and email marketing workflows.

Job Type: Full-time

Pay: ₹500,000.00 - ₹600,000.00 per year

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid time off
• Provident Fund
• Work from home

Work Location: In person