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Digital Marketing Manager
Islamabad, Pakistan
About Contour
Contour Software
has grown from a dozen people to over 2,000 staff across 3 cities, in less than 14 years.As a subsidiary of Constellation Software Inc., we are proud to be part of a global enterprise software conglomerate that has grown to become one of the top 10 software companies in the world, with employees and customers in 100+ countries. With a broad-based and ever-growing portfolio of market-leading, vertical-market enterprise solutions covering more than 100 industry domains in predominantly mature markets, CSI's recipe creates the perfect environment for professionals to build fulfilling, long-term careers.
What started as an R&D & Accounting back-office, has progressed into a full-service Global Centre serving all functions and departments, at the divisional as well as operating group/corporate level. Today Contour employees, located in Karachi, Lahore & Islamabad, are serving CSI divisions located in time zones spanning the globe, from Sydney to Vancouver. With the global growth of Constellation as the wind in our sails, we are only just getting started!
Company Overview
Kahootz
are a leading provider of secure collaboration software to a range of clients including in the central government, healthcare and defence domains. The software is cloud based and designed to help teams improve their efficiency through closer collaboration, enabled by a comprehensive toolset include file sharing, discussions forums and dynamic databases.The software sits at the core of a number of nationally significant, but classified, defence programs and was instrumental in supporting the rapid reaction to the COVID pandemic in the NHS.
Summary of Role
At
Kahootz
, we enable government, healthcare, defence, and enterprise organisations to work smarter together with our trusted cloud collaboration platform. We’re now looking for a talented and versatile Digital Marketing Manager to take leadership of our marketing efforts and help drive our next stage of growth.
Help us grow the future of secure online collaboration
This is a hands-on role for a creative, data-driven marketer who loves variety, one day you’ll be optimising our SEO strategy, the next you might be designing a polished presentation or publishing thought leadership content.
Key Objectives:
- Increase Kahootz’s online visibility and organic traffic through expert SEO strategy.
- Ensure the Kahootz website remains engaging, user-friendly, and aligned with brand goals.
- Strengthen Kahootz’s digital presence across social media and online channels.
- Create compelling content that supports thought leadership, lead generation, and customer engagement.
- Deliver impactful marketing campaigns that support business growth.
- Provide insights and data-driven recommendations to continually improve marketing performance to SLT.
Key Responsibility 1: SEO and Website Management
- Deliver a comprehensive SEO Strategy: Lead keyword research, on-page optimisation, backlinking, and SEO reporting.
- Website Management: Maintain and optimise the Kahootz website, ensuring high performance and effective UX.
- Social Media Management: With the support of Kahootz Subject Matter Experts, plan and execute strategies for LinkedIn, X/Twitter, and other platforms to grow engagement
Key Responsibility 2: Digital Marketing Content
- Content Creation: With the support of Kahootz Subject Matter Experts, produce and publish blogs, case studies, newsletters, and thought leadership content aligned with brand tone.
- Marketing Campaigns: Develop and manage digital campaigns that support business objectives and lead generation.
- Digital Guides and Content: In collaboration with Kahootz customer success and support teams, develop digital assets and video guides for customer training.
Key Responsibility 3: Data Insights
- Reporting & Insights: Track, analyse, and report engagement performance, providing actionable insights and recommendations.
- Collaboration: Work with internal teams, partners, and external agencies to deliver updates, campaigns, and new initiatives.
Qualifications & Experience:
Essential:
- Advanced Qualification in Marketing, Digital Marketing, Communications, Business, or a related field (or equivalent practical experience).
- Proven track record in SEO management and strategy development.
- Experience managing websites (e.g., WordPress, HubSpot, or similar CMS platforms).
- Strong knowledge of digital analytics tools (e.g., Google Analytics, Google Search Console).
- Solid understanding of social media platforms and content marketing principles.
- Strong writing, editing, and communication skills.
Desirable:
- Professional certifications such as:
- Google Analytics (GA4) or Google Ads Certification.
- HubSpot Inbound Marketing Certification.
- SEO-specific training (e.g., SEMrush, Moz, or Ahrefs certifications).
- Graphic design or presentation design skills (Adobe Creative Suite, Canva, or PowerPoint design expertise).
- Training in copywriting, UX/UI, or conversion optimisation.
Exciting Benefits we offer:
- Market-leading Salary
- Medical Coverage – Self & Dependents
- Parents Medical Coverage
- Provident Fund
- Employee Performance-based bonuses
- Home Internet Subsidy
- Conveyance Allowance
- Profit Sharing Plan [Tenured Employees Only]
- Life Benefit
- Child Care Facility
- Company Provided Lunch/Dinner
- Professional Development Budget
- Recreational area for in-house games
- Sporadic On-shore training opportunities
- Friendly work environment
- Leave Encashment
Disclaimer: At Contour, we attribute our success to the unique contributions of our diverse staff. We’re committed to fostering a culture of respect that thrives on the varied perspectives and experiences of all individuals we recruit, employ, promote, and compensate. Since day one, we’ve adhered to a policy that champions a work environment honoring the worth and dignity of each person while being free from all forms of employment discrimination.
In our continuous effort to promote inclusivity, we extend our commitment to individuals with special needs by providing reasonable accommodations. We actively encourage qualified individuals with special needs to apply for the various openings within our company. Should you require assistance in completing the application process or have any inquiries regarding special facilities, please do not hesitate to contact our HR team. Your unique talents and abilities are welcomed and valued here.
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