Digital Marketing Executive

We are looking for a highly motivated Digital Marketing Executive to join our team. The ideal candidate should have expertise in SEO, Google Ads, Social Media Marketing (SMM). You will be responsible for developing and executing digital marketing strategies to enhance brand visibility, generate leads, and drive online growth.

Key Responsibilities:Search Engine Optimization (SEO):

• Conduct keyword research and implement SEO strategies to improve website rankings.
• Optimize website content, meta tags, and URLs for on-page SEO.
• Monitor and analyze website traffic using tools like Google Analytics and Search Console.
• Build high-quality backlinks and manage off-page SEO activities.

Google Ads & PPC Campaigns:

• Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, Video, and Performance Max).
• Conduct keyword research, bid adjustments, and A/B testing for ad performance optimization.
• Monitor PPC campaigns and optimize ROI while managing ad budgets.
• Create compelling ad copies and landing pages to improve conversions.

Social Media Marketing (SMM):

• Develop and implement social media strategies for platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.
• Create and schedule engaging posts, reels, and ads to enhance audience engagement.
• Monitor social media trends and optimize content accordingly.
• Manage social media ad campaigns and track performance.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in SEO, Google Ads, and Social Media Marketing.
• Hands-on experience with Google Analytics, Google Ads Manager, Meta Ads Manager, and other marketing tools.
• Strong analytical skills and data-driven mindset.
• Excellent communication and creativity skills.
• Ability to work independently and as part of a team.

Job Type: Full-time

Ability to commute/relocate:

• Nadakkavu, Calicut - 673006, Kerala: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Digital marketing: 1 year (Preferred)

Work Location: In person