Digital Marketing Executive

Job Title: Digital Marketing Executive (with Outreach Focus)

Location: Pune Kothrud

Job Type: Full-time

Experience - 2-3 Year's

Jeeni Educon Pvt Ltd www.jeeni.in

Job Summary:

We are seeking an enthusiastic and results-driven Digital Marketing Executive with a specialized focus on outreach and link building to join our growing marketing team. The ideal candidate will be passionate about digital marketing, possess excellent communication skills, and have a proven ability to build relationships and execute effective outreach strategies. You will play a crucial role in enhancing our online visibility, driving organic traffic, and supporting overall marketing initiatives.

Key Responsibilities:

• Outreach & Link Building:
• Develop and execute comprehensive outreach strategies to secure high-quality backlinks from authoritative websites, bloggers, influencers, and industry publications.
• Identify and research potential outreach targets relevant to our niche and target audience.
• Craft personalized and compelling outreach emails and communications to build rapport and pitch content/collaboration opportunities.
• Monitor, analyze, and report on the performance of outreach campaigns, making data-driven adjustments for continuous improvement.
• Maintain and grow a database of contacts and relationships for future outreach efforts.
• Content Promotion:
• Collaborate with the content team to identify opportunities for content promotion through outreach channels.
• Distribute engaging content across relevant platforms to maximize reach and engagement.
• SEO Support:
• Conduct keyword research to identify valuable opportunities for content creation and optimization.
• Assist in on-page and technical SEO efforts to improve website rankings and performance.
• Monitor SEO trends, algorithm updates, and competitor strategies to identify new opportunities.
• Social Media Engagement:
• Support social media efforts by identifying influencers and communities for content sharing and engagement.
• Assist in scheduling and posting content across various social media platforms.
• Analytics & Reporting:
• Track and report on key digital marketing metrics (e.g., website traffic, rankings, conversions, backlink growth).
• Use analytics tools to derive insights and make recommendations for optimizing campaigns.
• General Digital Marketing:
• Contribute to broader digital marketing strategies, including email marketing, PPC, and content marketing, as needed.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• [X] years of proven experience in Digital Marketing, with at least [Y] years specifically in SEO outreach, link building, or public relations.
• Demonstrable track record of successful link acquisition and improving organic search visibility.
• Excellent written and verbal communication skills with a strong ability to craft persuasive messages.
• Strong research and analytical skills, with the ability to interpret data and make actionable recommendations.
• Ability to work independently and as part of a collaborative team in a fast-paced environment.
• High level of organization, attention to detail, and ability to manage multiple projects simultaneously.

Bonus Points (Nice-to-Have):

• Experience with B2B SaaS marketing.
• Familiarity with PR and media relations.
• Basic understanding of HTML/CSS.

A. Core Digital Marketing Skills

• SEO Fundamentals:
• Understanding: How search engines work, ranking factors (on-page, off-page, technical), keyword research principles, search intent, SERP analysis.
• Why: Essential for understanding why outreach and link building are important and how they contribute to organic visibility.
• Content Marketing Principles:
• Understanding: Different content types (blogs, guides, infographics), content promotion strategies, identifying valuable content.
• Why: Outreach is largely about promoting valuable content and identifying content gaps.
• Analytics & Reporting:
• Understanding: Key metrics (traffic, conversions, bounce rate, ranking positions), setting up goals, creating dashboards.
• Why: To measure the effectiveness of outreach campaigns and justify ROI.
• Social Media Marketing (Basic):
• Understanding: How different platforms work, audience engagement, content distribution.
• Why: Social channels can be sources for outreach targets and for amplifying content that aids outreach.

B. Outreach-Specific Skills

• Exceptional Written Communication:
• Understanding: Crafting compelling, concise, personalized, and error-free emails and pitches. Storytelling.
• Why: The core of successful outreach is persuasive communication.
• Verbal Communication & Negotiation (Optional but helpful):
• Understanding: For calls, follow-ups, and building deeper relationships.
• Why: Some outreach may involve direct phone calls or video conferences.
• Relationship Building/Networking:
• Understanding: Identifying influential individuals, engaging genuinely, nurturing long-term connections.
• Why: Outreach is fundamentally about human connections.
• Research & Prospecting:
• Understanding: Efficiently finding relevant websites, blogs, journalists, and influencers. Evaluating their authority and relevance.
• Why: To identify the right people and places for outreach.
• Pitching & Value Proposition:
• Understanding: Articulating why someone should link to you or collaborate with you, focusing on mutual benefit.
• Why: To convince targets to engage.
• Persistence & Follow-up:
• Understanding: Strategies for polite and effective follow-ups without being spammy.
• Why: Most successful outreach requires multiple touchpoints.
• Ethical Link Building:
• Understanding: White-hat techniques, avoiding spammy tactics, understanding Google's Webmaster Guidelines.
• Why: To ensure sustainable and penalty-free SEO growth.

C. Tools

• SEO Tools (All-in-one Suites - Essential):
• Ahrefs: For backlink analysis, keyword research, content gap analysis, site audits, competitor analysis, and finding link opportunities.
• SEMrush: Similar to Ahrefs, offering extensive SEO, content, and competitor research features.
• Moz Pro: Provides keyword research, link explorer, site crawl, and rank tracking.
• Why: These are the backbone for identifying targets, analyzing their authority, and tracking success.
• Google Tools (Essential):
• Google Analytics: For website traffic analysis, user behavior, and goal tracking.
• Google Search Console: For search performance, indexing status, backlink reports (basic), and identifying technical SEO issues.
• Google Keyword Planner: For keyword research and volume estimation.
• Why: Free, authoritative data directly from Google.
• Outreach & Email Management Tools:
• Hunter.io / Clearbit Connect / Skrapp.io: For finding email addresses.
• BuzzStream: An all-in-one platform for managing outreach campaigns, contacts, and relationships.
• Pitchbox: Another robust outreach and content promotion platform.
• Mailshake / Outreach.io / Lemlist: Email outreach automation and personalization tools.
• Why: To scale and organize outreach efforts efficiently.
• Project Management / CRM Tools (General Use):
• Asana / Trello / Jira: For organizing tasks, workflows, and collaboration.
• Google Sheets / Excel: For basic data tracking, prospecting lists, and reporting.
• Why: To keep track of campaigns, contacts, and tasks.
• Content Management Systems (Basic Understanding):
• WordPress: Basic familiarity with how content is published and managed.
• Why: To understand the platforms where content will be placed or linked from.

Job Type: Full-time

Pay: ₹12,000.00 - ₹25,000.00 per month

Work Location: In person