Digital Marketing Executive

Job description

As a Digital Marketing Executive at Alkemy EdTech, you will play a key role in planning and executing digital marketing campaigns across various channels. The ideal candidate will have a solid understanding of digital marketing strategies, a creative mindset, and the ability to drive engagement and conversion through online channels.

Key Responsibilities:

• Campaign Planning and Execution:
• Develop and implement digital marketing campaigns to promote Alkemy EdTech's products and services.
• Collaborate with the marketing team to ensure campaign alignment with overall brand messaging.
• Content Creation:
• Create compelling and engaging digital content, including social media posts, blog articles, and email campaigns.
• Ensure content is optimized for SEO and resonates with the target audience.
• Social Media Management:
• Manage and grow the company's presence on social media platforms.
• Plan and schedule social media posts, engage with the audience, and monitor social media analytics.
• Email Marketing:
• Plan and execute email campaigns to nurture leads, promote events, and drive customer engagement.
• Monitor email performance metrics and implement improvements.
• SEO and SEM:
• Optimize website content for search engines (SEO) to enhance organic visibility.
• Support the implementation and optimization of paid advertising campaigns (SEM).
• Analytics and Reporting:
• Utilize analytics tools to track and analyze the performance of digital marketing efforts.
• Provide regular reports and insights to the marketing team, highlighting key metrics and areas for improvement.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person