Digital Marketing Executive

Job Summary

The Digital Marketing Executive is responsible for supporting and executing the company's digital marketing strategies across various online channels. This role requires a hands-on approach to implementing campaigns, managing day-to-day digital activities, and tracking performance to drive brand awareness and generate leads/sales.

Key Responsibilities

• Campaign Execution: Assist in the planning, creation, and execution of digital marketing campaigns across paid search (PPC), social media advertising, and display networks.
• Search Engine Optimization (SEO): Implement on-page and off-page SEO tactics, including keyword research, content optimization, and link building, to improve search rankings and organic traffic.
• Content Management: Support the development and distribution of engaging content (blog posts, social media updates, website copy) that aligns with marketing goals.
• Social Media: Manage and schedule posts for all corporate social media platforms (e.g., LinkedIn, Facebook, Instagram), monitor community engagement, and report on key metrics.
• Email Marketing: Assist in designing, segmenting, and deploying email newsletters and promotional campaigns.
• Website Maintenance: Conduct basic website updates using Content Management Systems (CMS) like WordPress.
• Performance Reporting: Track, analyze, and report on key digital marketing metrics (traffic, conversions, cost-per-click, ROI) using tools like Google Analytics.

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person