Digital Marketing Executive

Company: Palram India
Location: Kandivali East
Department: Marketing & Communications
Employment Type: Full-Time

Role Overview

This role combines social media management with essential digital marketing skills, including website optimization, SEO, CRM handling, and content-driven lead generation. The candidate will work closely with the marketing and sales teams to enhance Palram India’s digital footprint.

Key Responsibilities

1. Social Media Management

• Manage LinkedIn, Instagram, Facebook, YouTube, and Twitter platforms.
• Create and curate engaging content including posts, stories, reels, and videos.
• Plan monthly content calendars and ensure on-time publishing.
• Respond to messages, comments, and maintain consistent brand engagement.
• Monitor competitor activity and industrial trends.

2. Content Creation & Coordination

• Write compelling captions, product stories, blogs, and social copy.
• Coordinate with designers for creatives, videos, and infographics.
• Support creation of product-focused content for construction, agricultural, and industrial applications.

3. Website & SEO Management

• On-Page SEO:
• Optimize website pages with keywords, meta tags, internal linking, and content improvements.
• Ensure proper use of headers, alt text, and SEO-friendly URLs.
• Off-Page SEO:
• Assist with backlink building, directory submissions, article postings, and outreach activities.
• Monitor and improve domain authority and rankings.
• WordPress Management:
• Update website content, blogs, product pages, and banners.
• Manage plugins, basic layout adjustments, and page improvements.

4. Digital Marketing & Lead Generation

• Email Marketing: Create and send newsletters, promotions, and product updates.
• WhatsApp Marketing: Assist in targeted communication and lead nurturing campaigns.
• CRM Understanding (HubSpot/Zoho):
• Update leads, track stages, manage basic automation, and coordinate follow-ups with sales teams.

5. Analytics & Reporting

• Track social media performance (reach, engagement, follower growth).
• Assist with website insights using basic analytics tools.
• Generate weekly and monthly reports with insights and improvement suggestions.

6. Campaign & Event Support

• Assist in digital campaigns for product launches and exhibitions.
• Support branding activities in coordination with cross-functional teams.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Digital Media, Communications, or related field.
• Minimum 2 year of experience in social media and digital marketing.
• Hands-on experience with WordPress website management.
• Understanding of On-Page SEO and Off-Page SEO techniques.
• Familiarity with CRM systems like HubSpot or Zoho.
• Experience with Email and WhatsApp marketing tools.
• Strong communication, copywriting, and organizational skills.
• Ability to multitask and meet deadlines.

Desirable Skills

• Basic design skills in Canva or Adobe tools.
• Knowledge of Google Analytics, Search Console, or keyword research tools.
• Understanding of paid ads (Facebook/LinkedIn/Google Ads) is a plus.

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person