Digital Marketing Executive

Job Description:

About the Role

We are looking for a results-driven **Digital Marketing Executive** to manage and optimize our online presence. The ideal candidate should have hands-on experience in running paid campaigns, creating engaging content, and improving overall digital performance.

Key Responsibilities

1️ Paid Advertising

**nce and ensure ROI/cost efficiency.

* Conduct keyword research and competitor analysis.

2️ Social Media Marketing**

* Manage social media handles (Facebook, Instagram, LinkedIn, etc.).

* Create and schedule posts, reels, stories, and engagement content.

* Track growth, engagement, and reach metrics.

3️ SEO & Website Management**

* Optimize website content for SEO (on-page & off-page).

* Improve ranking on Google Search.

* Work with external developers/designers (if needed).

4️ Content Creation**

* Write and design marketing content including ads, blogs, captions, and email campaigns.

* Coordinate with designers for creatives and promotional material.

* **Develop marketing strategies for abroad markets and international audiences.**

5️ Reporting & Analytics**

* Prepare weekly and monthly performance reports.

* Analyze campaign data to identify trends and improvements.

* Present actionable insights to management.

Required Skills

Hands-on experience with **Google Ads** & **Meta Ads**

Strong knowledge of Facebook Paid Advertising

Understanding of **international marketing strategies

Knowledge of SEO best practices

Basic graphic design skills (Canva, Photoshop preferred)

Understanding of social media algorithms and trends

Strong written and verbal communication skills

Ability to manage multiple projects and deadlines

Job Types: Full-time, Permanent

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person