Digital Marketing Executive

Job Description – Digital Marketing ExecutivePosition Overview

We are looking for a skilled and results-driven Digital Marketing Executive with strong expertise in SEO, Google Ads, and online campaign management. The candidate will be responsible for planning, executing, and optimizing digital marketing strategies to increase brand visibility, lead generation, and overall online performance.

Key Responsibilities

• Plan, execute, and manage SEO strategies to improve website ranking and organic traffic.
• Conduct keyword research, competitor analysis, and on-page & off-page SEO activities.
• Develop and monitor Google Ads campaigns, including search, display, video, and remarketing ads.
• Optimize campaigns regularly to achieve maximum ROI and quality leads.
• Create, track, and analyze digital marketing campaigns across platforms (Google, Meta, etc.).
• Monitor performance metrics and prepare detailed reports on campaign effectiveness.
• Collaborate with design and content teams for landing pages, ads, and marketing creatives.
• Implement A/B testing for ads, landing pages, and audience segmentation.
• Manage website audits, technical SEO fixes, and performance corrections.
• Stay updated with digital trends, algorithm updates, and best practices.

Required Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 1–3 years of experience in Digital Marketing.
• Strong knowledge of SEO tools (Ahrefs, SEMrush, Google Search Console, Google Analytics).
• Hands‑on experience in managing Google Ads campaigns.
• Knowledge of landing page optimization, tracking codes, and analytics.
• Strong analytical thinking and problem‑solving skills.

Preferred Skills

• Experience with Meta Ads and other digital advertising platforms.
• Familiarity with WordPress or website content management systems.
• Basic knowledge of content writing and on-page optimization.
• Ability to work independently and meet deadlines.
• Strong communication and teamwork skills.

Workplace Expectations

• Maintain professionalism, punctuality, and proactive communication.
• Ensure accuracy in reporting and campaign execution.
• Participate in marketing meetings and support institutional growth initiatives

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

• Provident Fund

Work Location: In person