Digital Marketing Executive

Digital Marketing Executive:

The Digital Marketing Executive is responsible for the execution, management and optimization of all digital marketing activities across multiple channels, with a strong focus on content creation, SEO and paid advertising.

The ideal candidate has a strong analytical mindset, hands-on platform experience and a proven track record of driving measurable growth in traffic, leads and conversions.

Key Roles & Responsibilities

A. Content & Social Media

• Create and schedule social media posts (graphics, videos, copy) for platforms like [LinkedIn, Instagram, Facebook, YouTube].
• Manage the content calendar and ensure timely, brand-consistent posts.
• Monitor comments/messages and engage with the online community.

B. SEO

• Implement on-page, off-page and basic technical SEO to improve organic rankings.
• Conduct keyword and competitor research and support SEO-focused content.
• Optimize website pages and track performance using Search Console & Analytics.

C. Google Ads / Paid Campaigns

• Assist in setting up and monitoring Google Ads campaigns (Search / Display / YouTube) under guidance of senior team.
• Help with keyword lists, ad copy suggestions, negative keywords and basic performance checks.
• Optimize for CPC, CTR, conversions and ROI through regular monitoring and A/B tests.

D. Analytics & Reporting

• Use Google Analytics / GA4 to track website and campaign performance.
• Prepare weekly/monthly reports with key insights and action points.

Required Qualifications & Skills

• 2–3 years of hands-on experience in digital marketing.
• Strong experience with Google Ads and Google Analytics / GA4.
• Good knowledge of SEO best practices.
• Familiarity with Canva / basic design tools for post creation.
• Knowledge of email marketing tools and basic HTML/CSS is an advantage.

Core Competencies:

• Strong analytical and reporting skills.
• Good written communication and copywriting.
• Proactive, organised and able to manage work independently.
• Willingness to learn and adapt to new digital trends.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Provident Fund

Work Location: In person