Digital Marketing Executive

The candidate will develop, implement, and manage marketing campaigns promoting the organisation's products and services. The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads/customers.

Key Responsibilities

· Develop marketing strategies that align with the organization's business goals

· Manage and execute campaigns across various digital channels, including email, social media, search engines, newsletters and display advertising

· Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)

· Conduct market research and analyze trends to identify new opportunities and improve campaign performance

· Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience

· Stay up-to-date with emerging digital marketing trends and technologies

Requirements and skills

· 2+ years of experience as a marketing specialist or similar role

· BSc/BA in marketing, communications or equivalent

· Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising

· Proficient in marketing automation tools

· Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)

· Knowledge of Canva and WordPress desired

· Exceptional communication and writing skills

Job Type: Full-time

Benefits:

• Health insurance
• Provident Fund

Work Location: In person