Digital Marketing Executive

We are looking for a performance-driven Digital Marketing Executive with strong expertise in Organic SEO and Paid PPC campaigns. The ideal candidate will be responsible for planning, executing, and optimizing end-to-end digital marketing strategies to improve organic visibility, lead generation, and ROI. Experience working in a client-facing, multi-industry environment and exposure to AI-driven marketing tools will be a strong advantage.

Key Responsibilities

Organic SEO Responsibilities

• Develop and execute comprehensive SEO strategies to increase organic traffic, improve keyword rankings, and enhance search engine visibility
• Conduct in-depth keyword research and competitive analysis using tools such as Google Keyword Planner, SEMrush
• Optimize on-page SEO elements including meta titles, descriptions, headers, internal linking, and content structure
• Collaborate with content teams to ensure SEO-optimized, intent-driven content that aligns with business goals
• Plan and execute link-building strategies to acquire high-quality backlinks and improve domain authority
• Perform technical SEO audits focusing on site speed, mobile responsiveness, crawlability, indexing, and URL structure
• Monitor and analyze SEO performance using Google Analytics, Google Search Console, and other SEO tools
• Prepare detailed SEO performance reports with actionable insights and recommendations

Paid Marketing (PPC & SEM) Responsibilities

• Plan, execute, and optimize paid search and paid social campaigns across Google Ads, Bing Ads, LinkedIn Ads, Meta Ads, etc.
• Manage campaign budgets, bid strategies, and allocations to maximize ROI and cost efficiency
• Create compelling ad copies, creatives, and landing pages, and conduct A/B testing to improve conversions
• Perform audience research, targeting, segmentation, and remarketing strategies across platforms
• Track and analyze campaign performance using Google Ads, Bing Ads, and social analytics tools
• Provide data-driven insights and continuous optimization recommendations to improve campaign effectiveness
• Execute cross-platform integrated marketing campaigns, ensuring consistent messaging and platform-specific optimization

Nice to have:

• Execute email marketing campaigns including lead nurturing, drip campaigns, and newsletters
• Use AI marketing tools for content creation, automation, reporting, and campaign optimization
• Coordinate with designers for basic creatives such as banners, ad visuals, and social media posts
• Collaborate with design, development, sales, and content teams for seamless campaign execution
• Stay updated with the latest digital marketing trends, algorithm updates, and best practices
• Present performance reports and strategic recommendations to management and clients

Desired Skills & Qualifications

• 2–3 years of hands-on experience in SEO and PPC campaign management
• Strong working knowledge of SEO, SEM, SMO, and Paid Advertising
• Proficiency in tools such as Google Analytics, Google Ads, SEMrush, Search Console
• Experience with email marketing platforms (Mail chimp)
• Working knowledge of WordPress and landing page optimization
• Familiarity with AI tools for digital marketing and analytics
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent communication and cross-functional collaboration skills

Preferred / Added Advantages

• Client-handling experience in an IT services or software product company
• Exposure to multiple industries client handling
• Certifications in Google Ads, Google Analytics, SEO, or Digital Marketing
• Experience with B2B, SaaS, or lead-generation-focused campaigns

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Paid time off

Work Location: In person