Digital Marketing Executive

About Us

Mad Parfumeur is one of the leading players in the Turkish perfume and cosmetics industry. We are seeking an experienced Digital Marketing Manager to join our marketing team in Istanbul. This role will lead social media, influencer, and performance marketing activities.

Key Responsibilities

Social Media Management

• Social media content planning and creative production process
• Local and international agency management
• Stakeholder management across the company such as planning, logistics, etc.

Influencer Marketing

• Define influencer marketing strategy and performance metrics
• Support community management and engagement initiatives
• Local and international agency management
• Analyzing influencers and UGC creators using digital tools
• Reviewing influencer contents in terms of campaign objectives and brand guidelines
• Monitoring published contents and performance reporting

Performance Marketing & Media Planning

• Development of the annual digital marketing strategy
• Media plans focused on brand awareness and customer acquisition
• Optimize always-on digital assets
• Manage digital marketing budgets and monthly media buying
• Optimize e-commerce media KPIs
• Ensure mobile-optimized content is aligned with brand guidelines

Reporting

• Analyze digital performance using GA4, Looker Studio, Meta Business Suite, TikTok Ads Manager etc.
• Prepare monthly reports and present insights into the business

Qualifications

• Bachelor’s degree in marketing, communications, business administration, economics, or related fields
• Minimum 4 years of experience in digital marketing
• Strong hands-on experience in influencer marketing
• Experienced in analytics and measurement tools such as GA4, Tag Manager, Looker Studio
• KPI and performance management experience
• Experience in agency management
• Solid understanding of e-commerce and brand communication processes
• Strong communication skills, creative, proactive, and up-to-date with digital trends

Why Join Us?

Working at Mad Parfumeur means being part of an innovative and fast-growing organization where you can make a real impact. You’ll have the opportunity to grow professionally while contributing to a creative and high-paced production environment.