Digital Marketing Executive

Job Title: Digital Marketing Executive – Google Ads

Location: trichy
Job Type: Full-time
Department: Digital Marketing

Job Summary:

We are looking for a skilled and results-driven Digital Marketing Executive with hands-on experience in Google Ads to join our marketing team. The ideal candidate will be responsible for creating, managing, and optimizing PPC campaigns to maximize ROI and drive targeted traffic.

Key Responsibilities:

• Plan, execute, and optimize Google Ads campaigns (Search, Display, Shopping, YouTube, and Remarketing).
• Perform keyword research, competitor analysis, and audience targeting.
• Write compelling ad copies and create engaging visuals (with the design team).
• Monitor campaign performance and adjust bids, budgets, and targeting as needed.
• Track, analyze, and report on key performance metrics (CTR, CPC, CPA, conversions).
• A/B test ad creatives, landing pages, and bidding strategies.
• Stay updated with Google Ads best practices, algorithm changes, and industry trends.
• Collaborate with the SEO, content, and design teams for integrated marketing efforts.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 1–2 years of experience managing Google Ads campaigns.
• Google Ads Certification is a plus.
• Strong analytical skills and proficiency in Google Analytics, Google Tag Manager, and Google Ads platform.
• Excellent communication and reporting skills.
• Ability to work independently and in a team environment.

Preferred Skills:

• Experience with landing page optimization tools (e.g., Unbounce, Elementor).
• Knowledge of paid social campaigns (Meta, LinkedIn) is a plus.
• Understanding of conversion tracking, pixels, and UTM parameters.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Commuter assistance
• Leave encashment
• Paid sick time

Work Location: In person