Digital Marketing Executive

Job Description:

Truckrr Information Services Pvt is seeking a proactive and results-driven Digital Marketing Executive to drive our online presence and enhance brand visibility. The ideal candidate will have a passion for digital marketing, a strong analytical mindset, and the ability to develop and execute effective strategies across various online channels. If you are a creative problem-solver with a knack for data analysis and a proven track record of optimizing digital marketing campaigns, we want to hear from you.

**WORK FROM OFFICE**

Job Title: Digital Marketing Executive
Location: Chennai
Position Type: Full-Time
Experience:2-3 years

Roles and Responsibilities:

• Manage Google AdWords campaigns to improve Return on Investment (ROI) and generate detailed reports on campaign performance.

• Develop performance metrics and key performance indicators (KPIs) to assess campaign effectiveness, provide recommendations for improvement, and continually revise campaign strategy.

• Utilize web analytics data to understand user behaviour, track key metrics, and make data-driven decisions to optimize digital marketing initiatives.

• Integrate SEM campaigns, including Paid Search (PPC), Search Engine Optimization (SEO), social media advertising, and other paid/non-paid mediums, to maximize online visibility and drive traffic to our platforms.

• Oversee Search Engine Optimization (SEO) efforts for select products, collaborating with SEO agencies to implement best practices and generate comprehensive reports on SEO performance.

• Execute Google Ads and LinkedIn Ads campaigns, monitoring performance metrics and adjusting targeting and messaging as needed to achieve campaign objectives.

• Manage content calendar and oversee content creation efforts, ensuring alignment with brand messaging and strategic objectives.

• Identify, evaluate, and coordinate participation in events, webinars, PR opportunities, and publications to increase brand awareness and reach target audiences.

• Utilize HubSpot for marketing automation, including email campaigns, lead nurturing, and customer segmentation, to streamline marketing processes and improve efficiency.

• Implement content marketing initiatives across organic and paid channels, leveraging a mix of written, visual, and multimedia content to engage audiences and drive conversions.

• Drive product marketing-led branding and thought leadership initiatives, positioning our products as industry leaders and driving customer engagement and loyalty.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.

• 2-4 years of experience in digital marketing, with a focus on SEM, SEO, and paid advertising campaigns.

• Proven experience managing Google AdWords campaigns and generating detailed performance reports.

• Strong analytical skills, with the ability to interpret data, draw actionable insights, and make data-driven decisions.

• Proficiency in web analytics tools such as Google Analytics, SEMrush, or similar platforms.

• Experience with marketing automation platforms, preferably HubSpot.

• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.

• Creative thinking and problem-solving abilities, with a proactive and results-oriented mindset.

• Demonstrated ability to manage multiple projects simultaneously and prioritize tasks in a fast-paced environment.

• A passion for digital marketing and staying up-to-date with industry trends and best practices.

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Food provided

Experience:

• Digital marketing: 2 years (Preferred)

Work Location: In person