Digital Marketing Executive

A Digital Marketing Executive develops and executes online campaigns across channels like SEO, PPC, social media, and email to boost brand awareness, engagement, and leads, managing content, budgets, and analytics to optimize performance and drive business goals, working with designers and sales teams for cohesive strategies. Key duties involve creating campaigns, managing platforms, analyzing metrics, reporting results, and staying updated on trends, requiring skills in content, analytics, and platform expertise. Key Responsibilities:

• Campaign Management: Plan, implement, and manage integrated digital marketing campaigns across various platforms (Google Ads, Facebook, LinkedIn).
• SEO/SEM: Conduct keyword research, optimize website content, and manage PPC campaigns for better search rankings and traffic.
• Social Media: Develop content calendars, schedule posts, engage with communities, and monitor social trends.
• Email Marketing: Create newsletters, draft promotional emails, segment audiences, and personalize campaigns.
• Content & Website: Update website content, create engaging visuals, and ensure brand consistency.
• Analytics & Reporting: Track key metrics (traffic, conversions, CTR), use analytics tools (Google Analytics), and present performance reports to stakeholders.
• Strategy: Formulate long-term strategies, identify trends, and suggest new avenues for growth.

Essential Skills & Requirements:

• Proven experience in digital marketing.
• Strong understanding of SEO, PPC, social media, and email marketing.
• Proficiency with web analytics tools (Google Analytics) and ad platforms.
• Creative and analytical skills.
• Excellent communication and teamwork.

Job Type: Full-time

Pay: ₹20,833.33 - ₹29,166.66 per month

Benefits:

• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person