Digital Marketing Executive

Role Overview

We are seeking a motivated Digital Marketing Executive with practical experience across Social Media Marketing, Search Engine Optimization, and both organic and paid lead generation. This role will play a key part in driving digital visibility, acquiring qualified users, and improving conversion performance across multiple online channels.

Key Responsibilities

• Manage day-to-day social media activities across platforms including Instagram, Facebook, LinkedIn, YouTube, and X.
• Plan and execute monthly social media content calendars aligned with marketing and brand objectives.
• Create platform-appropriate content such as posts, captions, reels, stories, carousels, and short-form videos.
• Monitor engagement, respond to comments/messages, and support community growth.
• Execute and manage paid lead generation campaigns across Meta Ads, Google Ads, and LinkedIn Ads.
• Support full-funnel user acquisition strategies including prospecting, retargeting, and conversion optimization.
• Track performance metrics such as leads, CPL, conversion rates, ROI, and lead quality.
• Conduct keyword research, competitor benchmarking, and content opportunity analysis.
• Optimize website pages, landing pages, and blogs using advanced on-page SEO best practices.
• Perform technical SEO checks including crawlability, indexing, site speed, Core Web Vitals, mobile usability, and link health.
• Maintain SEO fundamentals such as sitemaps, robots.txt, URL structures, and internal linking.
• Provide SEO recommendations to support landing pages, ad campaigns, and social content performance.
• Prepare weekly and monthly digital performance reports with insights and action points.
• Support email marketing initiatives, landing page improvements, and basic funnel optimization activities.
• Stay informed on emerging trends in SEO, SMM, performance marketing, and digital growth strategies.

Requirements

• Bachelor’s degree in Marketing, Communications, Media, or a related discipline.
• 3–4 years of hands-on experience in Digital Marketing, with exposure to SEO, SMM, and lead generation.
• Solid understanding of on-page, off-page, and technical SEO principles.
• Experience managing paid advertising campaigns on Meta, Google, and LinkedIn.
• Ability to drive both organic and paid user acquisition and improve conversion outcomes.
• Strong analytical skills with experience in performance tracking and reporting.
• Familiarity with SEO and analytics tools such as Search Console, Analytics, Ahrefs, SEMrush, and Screaming Frog.
• Good writing skills for social media, website, and basic marketing content.
• Ability to multitask, work independently, and collaborate with cross-functional teams.

Preferred Skills

• Experience working with influencers, creators, or UGC-driven campaigns.
• Basic familiarity with CRM platforms, landing page builders, or marketing automation tools.
• Understanding of conversion funnels and CRO fundamentals.
• Exposure to AI-powered tools for content creation, keyword research, or ad optimization.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹23,000.00 per month

Benefits:

• Flexible schedule
• Leave encashment
• Paid sick time
• Work from home

Application Question(s):

• Are you comfortable with salary mentioned in the JD?

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 3 years (Required)

Language:

• English (Required)

Location:

• Verna, Goa (Required)

Work Location: Remote