Digital Marketing Executive

Job Summary

We are seeking a creative and results-driven Digital Marketing Executive to develop, implement, and manage online marketing strategies that enhance brand awareness, increase student enrollment, and promote the institution’s academic programs. The ideal candidate will have experience in digital campaigns, social media management, content creation, and performance analytics within the education sector.

Key Responsibilities

1. Digital Strategy & Campaign Management

• Plan and execute digital marketing campaigns to promote courses, admissions, events, and institutional achievements.
• Manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Optimize campaigns for lead generation and student enrollment growth.
• Develop seasonal and admission-focused marketing strategies.

2. Social Media Management

• Manage official social media accounts (Facebook, Instagram, LinkedIn, YouTube, etc.).
• Create engaging content (posts, reels, stories, videos) to attract prospective students.
• Monitor social engagement and respond to inquiries promptly.
• Track trends relevant to the education sector.

3. Content Creation & Website Management

• Coordinate website updates, landing pages, and blog content.
• Ensure website SEO optimization to improve search engine rankings.
• Create email marketing campaigns and newsletters.
• Collaborate with faculty and departments for content development.

Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹15,000.00 per month

Work Location: In person