Digital Marketing Executive

We are looking for a performance-driven Digital Marketing Executive with strong expertise in Google Ads, Meta Ads, and SEO to drive lead generation and brand visibility for our IT software solutions and services.

The ideal candidate should have experience in B2B marketing, SaaS or IT services promotion, and be capable of generating qualified leads through paid campaigns and organic strategies.

Key Responsibilities1. Paid Advertising (Lead Generation Focus)

• Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max) targeting B2B clients.
• Manage and optimize Meta Ads campaigns (Facebook & Instagram) for software products and IT services.
• Conduct keyword research focused on IT services, SaaS products, and software solutions.
• Create high-converting ad copies tailored for decision-makers (CEOs, CTOs, IT Managers).
• Implement conversion tracking, remarketing, and funnel optimization strategies.
• Monitor and improve KPIs such as CPL, CPA, CTR, and ROAS.
• Manage and allocate advertising budgets efficiently.

2. Search Engine Optimization (SEO)

• Develop and implement SEO strategies for software services and IT solutions.
• Perform on-page, off-page, and technical SEO optimization.
• Optimize landing pages for targeted B2B keywords.
• Build high-quality backlinks from tech and industry-related websites.
• Improve organic rankings for competitive IT service keywords.
• Monitor performance via analytics and search console tools.

Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person