Digital Marketing Executive

JOB TITLE: Digital Marketing Manager

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DEPARTMENT: Marketing
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ROLES & RESPONSIBILITIES:

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

• Designs, builds, and maintains our social media presence.

• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

• Identifies trends and insights and optimizes spend and performance based on the insights.

• Brainstorms new and creative growth strategies through digital marketing.

• Plans, executes, and measures experiments and conversion tests.

• Collaborates with internal teams to create landing pages and optimize user experience.

• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Identifies critical conversion points and drop off points and optimizes user funnels.

• Collaborates with agencies and other vendor partners.

• Evaluates emerging technologies.

• Provides thought leadership and perspective for adoption where appropriate.

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Qualifications & Skills:
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• Self-motivated yet customer-focused

• Experience in working on a aggregator platform.

• Proficient in marketing research and statistical analysis

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

• Proven working experience in digital marketing, particularly within the industry.

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

• Experience in optimizing landing pages and user funnels

• Experience with A/B and multivariate experiments

• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

• Working knowledge of ad serving tools

• Experience in setting up and optimizing PPC campaigns on all major search engines

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Job Type: Full-time

Pay: ₹9,626.00 - ₹37,390.00 per month

Ability to commute/relocate:

• Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Do you have experience working with an aggregator platform?

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 5 years (Preferred)

Work Location: In person