Digital Marketing Executive

Roles and Responsibilities:

We are seeking a dynamic and results-driven Marketing Executive to join our fast-growing Edtech company. As a Digital Marketing Executive, developing and executing Digital Marketing Strategies that drive brand awareness, user acquisition, and engagement. Your creative thinking, strong analytical skills, and passion for education technology will contribute to the overall success of our company in the competitive Edtech landscape.

Primary Skills

• Monitor and analyze website performance using SEO tools, making data-driven adjustments as needed.
• Implement on-page and off-page SEO strategies to enhance organic traffic and online visibility.
• Implement effective organic and paid digital advertising campaigns to attract qualified prospects.
• Create cost-effective strategies across Facebook, Google and other paid advertising platforms.
• Build, test and optimize paid ad campaigns to consistently improve performance
• Analyze and report on campaigns, A/B tests, leads, and revenue and ROI.
• Conduct keyword research and optimize website content to improve organic search rankings.
• Present campaign performance reports and results internal stakeholders.
• Monitor and analyze campaign performance: Use analytics tools to track campaign performance and make ongoing optimizations to improve results.
• Develop and maintain a deep understanding of digital advertising best practices and emerging trends.
• Stay up-to-date with the latest developments in the field of digital advertising.
• Work with design, content, and technology teams to ensure the successful execution of advertising campaigns.
• Strong written and verbal communication skills to effectively communicate with clients and internal stakeholders.
• Google Ads certification and EdTech SEO Experience is a plus.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 1 - 4 years experience in PPC marketing, with a proven track record of managing large-scale Google Ads campaigns.
• Deep Knowledge of All Google Algorithm Updates and SEO Latest Trends.
• In-depth understanding of Google Ads, Google Ads editor, Google Analytics, and other PPC tools.
• Proficient in MS Excel, Google Sheets
• At Volmint Technologies, we're passionate about revolutionizing the education landscape with innovative software solutions. We envision a future where educational institutions have access to a comprehensive suite of tools that simplifies their operations, enhances efficiency, and fosters a more enriching learning environment for students. Driven by a customer-centric approach, we strive to empower institutions with technology that not only streamlines processes but also ensures their complete satisfaction.

Address:

-* Head Office*: WZ-6, Jail Road, Lajwanti Garden, Janakpuri, New Delhi, Delhi - 110046

- IT Office: 29/2, Vijay Enclave, Dwarka-Palam Road, Delhi - 110045

Website: www.volmint.com

We look forward to welcoming you to our team.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 4 years (Preferred)

Work Location: In person