Digital Marketing Executive

Corporate Research and Investigations Limited, a leading Investigative Research company is looking for a dynamic digital marketing professional with practical experience in digital marketing activities and isn’t just used to sending campaign briefs to agencies but to develop in-house capabilities. We need a proactive professional with hands and heads that want to do the work themselves. We will be expecting to administer an average of 10-15 effective client meetings every month in the specified location, which means to maximize the qualified leads.

Primary Responsibilities

• Plan, execute, and optimize digital marketing campaigns across SEO, SEM, PPC, social media, and email marketing channels.
• Create and manage high-quality content with strong copywriting aligned to brand positioning and business goals.
• Ensure all digital content is optimized in line with SEO best practices, including keyword strategy and link-building opportunities.
• Drive lead generation through engaging content that increases audience interaction, website traffic (CRI & ABAC), and conversion rates.
• Utilize HubSpot for managing email campaigns, landing pages, CTAs, forms, and social media integrations.
• Design and develop marketing assets using Adobe InDesign and Adobe Illustrator, ensuring all content is produced in-house.
• Manage website updates, visual uploads, and landing page creation via WordPress and HubSpot.
• Execute email marketing campaigns, including drip campaigns (welcome, re-engagement, onboarding, and top-of-mind), ensuring effective audience engagement.
• Manage and maintain the company’s social media presence across platforms such as LinkedIn, Twitter, and YouTube, including content planning and posting.
• Plan and execute paid media campaigns, including LinkedIn Ads and Google Ads, ensuring performance optimization.
• Maintain structured content calendars, monitor performance, and adjust schedules to improve engagement and reach.
• Support the development and execution of webinars and contribute to building a structured webinar and e-learning library.
• Stay updated with digital marketing trends, tools, and technologies, and incorporate relevant updates into campaigns.
• Implement and monitor marketing analytics across all activities, ensuring performance tracking and clear ROI measurement.
• Work collaboratively with global teams while managing assigned deliverables and timelines effectively.
  
  

What We Value

• Motivation, enthusiasm, and passion.
• Collaboration and teamwork: willing to work in a small team and multi-task when required.
• Flexible and adaptable to work effectively in our fast-paced environment.
• Expansive thinking, transparency, honesty, and results.
• An eye for good design, with a basic level of Adobe.
  
  

Qualifications And Competencies

• Marketing or communications professional with a minimum of 3–4 years of relevant experience.
• Bachelor’s Degree, preferably in Marketing, Communications, Business, or a related field.
• Experience in marketing professional services is preferred; exposure to investigative, compliance, consulting, risk advisory, or B2B services will be an advantage.
• Strong understanding of digital marketing platforms, lead generation strategies, and marketing analytics.
• Experience with AI-powered productivity and marketing tools is preferred.
• Confident in presenting original ideas, recommendations, and strategic viewpoints to senior leadership, both verbally and in writing.
• Strong stakeholder management, communication, and interpersonal skills.
• Excellent project management and multitasking abilities.
• Demonstrated experience in planning, producing, and executing strategic client-focused marketing campaigns and initiatives.
• Background in public relations or corporate communications will be an added advantage.
• Ability to work effectively within virtual and cross-functional teams.
• Demonstrated ability to take initiative, solve problems, and manage multiple priorities effectively.
• Ability to work under pressure while handling challenges professionally.
• Experience in measuring the effectiveness of marketing and communication strategies through data and analytics.
• Excellent written and verbal communication skills with strong attention to detail.