Digital Marketing Executive

The Role

• Campaign Management: Plan and execute digital marketing campaigns, including SEO/SEM, email, and paid media (social media ads, Goggle Ads). • Knowledge of digital tools, content creation, and best practices. • Analytics & Reporting: Track, analyze, and report on KPIs (e.g., website traffic, conversion rates, ROIs) and adjust strategies based on data. • Content & Brand Strategy: Oversee content creation for social media, email, and websites to ensure consistent brand messaging. • Website & SEO Management: Maintain the website content and optimize Local SEO (Google Business Profile) to ensure high visibility for local searches • Ensure producing engaging digital content, including short-form videos, and persuasive copy for social media, email newsletters, and the company website. • Work with management in preparing budgets and monitoring expenses.

Requirements

• Experience: 3–5 years of experience in digital marketing, with proven experience • Technical Skills: Proficiency in Google Analytics, SEO/SEM tools, CRM software, and content management systems. • Tools: Experience with social media management platforms and digital marketing tools. • Skills: Strong analytical, creative thinking, and project management skills. • Education: Bachelor’s degree in marketing, Business, or a related field • Preferred Google Ads, digital marketing, or Meta certifications are preferred • Experience in theme parks or family entertainment centers is highly preferred

About the company
At Sparky's, we create a world filled with energy, fun, and unforgettable experiences for the whole family. A fully immersive entertainment destination that brings together the latest games, interactive zones, and exciting attractions turning every visit into a new adventure. We provide a safe, enjoyable, and family-friendly environment, supported by a trained team dedicated to your children's safety and ensuring a joyful experience that gives parents comfort and peace of mind.